   ArticlesRead what Smith-Harmon’s star players have been sharing with the industry.
July 20, 2010
Research Director Chad White talks about the value of building promotions around minor holidays and shares a few of his favorite retail email examples....
Read the article July 6, 2010
Copywriter Alex Madison and Principal Lisa Harmon provide tips on infusing summery feelings into your emails....
Read the article June 22, 2010
Research Director Chad White shares some highlights from our latest report about how best to cross-promote sister brands without angering subscribers....
Read the article June 8, 2010
Research Director Chad White shares some great email marketing analogies that he crowdsourced from this Twitter followers. The analogies illuminate different aspects of email marketing--with many of them warning us to stay on the right path by putting subscribers first....
Read the article May 26, 2010
Research Director Chad White discusses the value of the Boomer generation and how email designs are not taking them into consideration when it comes to legibility. The column also announces the launch of the LinkedIn group Boomer Legibility Initiative for...
Read the article May 11, 2010
Research Director Chad White provides an update to some of the stats released in the Animated Gif Usage Surging report....
Read the article May 6, 2010
Copywriter Alex Madison and Principal Lisa Harmon discuss the key differences and similarities between B2B and B2C email creative....
Read the article April 27, 2010
Research Director Chad White shares the results of our survey of 483 B2C and B2B email marketers....
Read the article April 20, 2010
Copywriter Alex Madison and Principal Lisa Harmon share eight tips for making fantastic and effective order confirmation emails....
Read the article April 13, 2010
Research Director Chad White challenges you to accept several email marketing double-dog dares....
Read the article April 6, 2010
Copywriter Alex Madison and Principal Lisa Harmon discuss how to answer the three most important questions you emails need to immediately answer: (1) What is this email about? (2) Why should a subscriber care about it? and (3) What should...
Read the article March 30, 2010
Research Director Chad White shares his picks for the three biggest changes in opt-out practices uncovered by the Retail Email Unsubscribe Benchmark Study....
Read the article March 23, 2010
Copywriter Alex Madison and Principal Lisa Harmon polled the Smith-Harmon creative team to see whose email programs are dazzling subscribers while flying under the radar. They give you the rundown on nine email programs you may not be aware of....
Read the article March 16, 2010
Research Director Chad White shares his vision of the inbox of the not-so-distant future....
Read the article March 9, 2010
Account Manager Wacarra Yeomans provides four questions that need to be asked before creating a mobile version of your emails....
Read the article March 2, 2010
Research Director Chad White discusses the growing challenges around rendering....
Read the article February 23, 2010
Copywriter Darrah MacLean shares five rules for using color in email....
Read the article February 16, 2010
Research Director Chad White defends best practices while conceding that they don't always work....
Read the article February 10, 2010
Copywriter Darrah MacLean provides advice on A/B testing....
Read the article February 2, 2010
In the wake of releasing his annual Oopsy Hall of Fame, Research Director Chad White points out the most common types of mistakes made in emails....
Read the article January 26, 2010
Copywriter Darrah MacLean talks about the connection between emails and landing pages and shares several examples of landing pages flowing well from an email....
Read the article January 19, 2010
Research Director Chad White shares seven signs that your email program may not be keeping pace with your competitors'....
Read the article January 12, 2010
Copywriter Darrah MacLean talks about how email marketers can use surveys, product reviews and preference centers to maintain a conversation with subscribers....
Read the article January 5, 2010
Research Director Chad White shares a sneak peak of the results of the Retail Email Year-End Trends for 2009 report....
Read the article June 3, 2009
As social networking sites continue to grow in popularity, more and more marketers are talking about the best ways to optimise brand presences on social sites. One of the most popular and effective ways to make social networking part of...
Read the article May 8, 2009
The welcome email is probably the single greatest opportunity e-mail marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, when done well, create a halo effect that boosts subscribers' engagement with subsequent promotional and...
Read the article November 5, 2008
The holiday emails are starting to trickle in - the season is upon us! Make your email programme stand out in the inboxes throughout the coming months by taking steps to simplify the lives of shoppers. Here are some tips to get you started...
Read the article November 1, 2008
If you want to learn whether your approach to email reflects the interests and behavior of your subscribers, A/B testing is your best bet. Wonder if longer subject lines are actually the ticket? Curious if more of your subscribers will click on buttons than on underlined links? Create two different email versions with a varied element, send them out, and then keep track of clicks and conversion...
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