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June 3, 2009
As social networking sites continue to grow in popularity, more and more marketers are talking about the best ways to optimise brand presences on social sites. One of the most popular and effective ways to make social networking part of...
Read the article May 8, 2009
The welcome email is probably the single greatest opportunity e-mail marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, when done well, create a halo effect that boosts subscribers' engagement with subsequent promotional and...
Read the article November 5, 2008
The holiday emails are starting to trickle in - the season is upon us! Make your email programme stand out in the inboxes throughout the coming months by taking steps to simplify the lives of shoppers. Here are some tips to get you started...
Read the article November 1, 2008
If you want to learn whether your approach to email reflects the interests and behavior of your subscribers, A/B testing is your best bet. Wonder if longer subject lines are actually the ticket? Curious if more of your subscribers will click on buttons than on underlined links? Create two different email versions with a varied element, send them out, and then keep track of clicks and conversion...
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