Executive Summary
Animated gifs, which flip through two or more images to create motion or present additional information, are experiencing a resurgence of popularity after falling out of fashion several years ago. Among the major online retailers tracked by the Retail Email Blog, animated gif usage was up 35% in March compared to March 2009. Plus, nearly 40% of retailers have used an animated gif in at least one email during the past 12 months.
This free 9-page report discusses the three major limitations of animated gifs, deliverability concerns, and outlines a number of animated gif tactics used by major retailers.
This free 9-page report discusses the three major limitations of animated gifs, deliverability concerns, and outlines a number of animated gif tactics used by major retailers.