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Retail Email Blog

Research Library
 

March 1, 2010: Majority of Retailers Fail Hotmail-Firefox Rendering Test
Download entire study

Executive Summary

Because email clients support different CSS and HTML coding, getting your emails to render correctly in all the major email platforms can be challenging, especially since support tends to change without notice. Rendering challenges are compounded by the fact that the browsers used by subscribers can also affect how an email displays.

One rendering challenge arises from how Hotmail displays emails when viewed in Firefox. If emails are not coded properly, a border is added to every image. An examination of emails from 102 major online retailers revealed that 55% of them had not properly coded their emails to circumvent this problem.

This new 5-page report discusses this issue in more detail, shares examples, and provides the fix to avoid the issue.
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