Executive Summary
With retailers relying more heavily on email marketing this holiday season, both Black Friday (Nov. 27) and Cyber Monday (Nov. 30) hit all-time highs in terms of email volume. "Cyber Sunday" (Nov. 29), the day before Cyber Monday, also saw record email volume.
On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008, as tracked by the Retail Email Blog. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
This 5-page report goes on to provide more details and statistics around these three important days, including discussing messaging trends.
On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008, as tracked by the Retail Email Blog. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
This 5-page report goes on to provide more details and statistics around these three important days, including discussing messaging trends.