Executive Summary
All five installments of our Executive Series on Email Marketing have now been released and are now available as a single download. The series is an educational tool for marketing managers to use with executive teams that might not have a full understanding of the email channel.
Each one-page issue in the Executive Series is packed with quick facts and stats that marketers can use to help their bosses better understand email. Each is also accompanied by a PowerPoint presentation that includes supporting charts and graphs.
The issues included in this download include:
1. Why Now Is a Critical Time to Be Investing in Email Marketing
2. Why the Marginal Cost of Sending 1 More Email is Higher than You Think
3. How Email Marketing Is Different from Direct Mail
4. How Email Drives Traffic to Other Channels
5. How to Keep Recessionary Pressures from Ruining Your Email Program
Each one-page issue in the Executive Series is packed with quick facts and stats that marketers can use to help their bosses better understand email. Each is also accompanied by a PowerPoint presentation that includes supporting charts and graphs.
The issues included in this download include:
1. Why Now Is a Critical Time to Be Investing in Email Marketing
2. Why the Marginal Cost of Sending 1 More Email is Higher than You Think
3. How Email Marketing Is Different from Direct Mail
4. How Email Drives Traffic to Other Channels
5. How to Keep Recessionary Pressures from Ruining Your Email Program