Executive Summary
Under pressure from the weak economy, companies are being tempted to trade the long-term health of their email program for a quick boost in short-term sales by ditching industry best practices. In addition to over-mailing--which is cited by 73% of consumers as a main reason that they unsubscribe--there are several other risky behaviors with serious consequences that may seem alluring in these hard times.
The fifth and final installment in our Executive Series on Email Marketing, "How to Keep Recessionary Pressures from Ruining Your Email Program," helps you make the case to avoid these practices to executives who may not fully understand the email channel. The one-page issue explores four risky behaviors and the consequences of them. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
The fifth and final installment in our Executive Series on Email Marketing, "How to Keep Recessionary Pressures from Ruining Your Email Program," helps you make the case to avoid these practices to executives who may not fully understand the email channel. The one-page issue explores four risky behaviors and the consequences of them. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.