Executive Summary
The knowledge and expertise needed to succeed at email marketing is significantly different from what's needed to excel at direct mail and online marketing.
The third installment in our Executive Series on Email Marketing, "How Email Marketing Is Different from Direct Mail," helps you make this case to executives who may not fully understand the email channel. The one-page issue explores four critical ways that email and direct mail are different with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
The third installment in our Executive Series on Email Marketing, "How Email Marketing Is Different from Direct Mail," helps you make this case to executives who may not fully understand the email channel. The one-page issue explores four critical ways that email and direct mail are different with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.