Executive Summary
The Smith-Harmon team reads tens of thousands of emails each year to stay current on trends and gather new ideas to give our clients an edge in the inbox. We've assembled 20 B2C emails from the past year that really stood out in the minds of our staffers and compiled them into the first annual Email Design Look Book.
Highlighting innovative designs and superior copywriting, the Look Book includes a screenshot of each featured email, plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
Our hope is that this email compilation will inspire you as you plan your future email campaigns.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.
Highlighting innovative designs and superior copywriting, the Look Book includes a screenshot of each featured email, plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
Our hope is that this email compilation will inspire you as you plan your future email campaigns.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.