Executive Summary
With email standing strong as a recession-friendly marketing channel, we're excited to partner with you to help raise the profile of email both within your organizations and in the marketing world at large. Now is our chance to work together toward gaining the respect--and the budget!--that email deserves.
"Why Now Is a Critical Time to Be Investing in Email Marketing" is the first release in our special Executive Series on Email Marketing, which is designed as an educational tool for marketing managers to use with executive teams. Each one-page issue is packed with quick facts and stats to help you make the case for email marketing, and is accompanied by a PowerPoint presentation that includes supporting charts and graphs. This first installment focuses on why now is an ideal time to make investments in the channel.
"Why Now Is a Critical Time to Be Investing in Email Marketing" is the first release in our special Executive Series on Email Marketing, which is designed as an educational tool for marketing managers to use with executive teams. Each one-page issue is packed with quick facts and stats to help you make the case for email marketing, and is accompanied by a PowerPoint presentation that includes supporting charts and graphs. This first installment focuses on why now is an ideal time to make investments in the channel.