Executive Summary
Sending an additional email campaign can appear rewarding when looked at in isolation. However, there are indirect and opportunity costs associated with increased frequency that could result in lower ROI for your email program as a whole.
The second installment in our Executive Series on Email Marketing, "Why the Marginal Cost of Sending 1 More Email is Higher than You Think," helps you make this case to executives who may not fully understand the email channel. This one-page issue covers the risks of oversending with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
The second installment in our Executive Series on Email Marketing, "Why the Marginal Cost of Sending 1 More Email is Higher than You Think," helps you make this case to executives who may not fully understand the email channel. This one-page issue covers the risks of oversending with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.