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Retail Email Blog

Research Library
 

May 18, 2009: Email Navigation Differs Radically from Website Navigation
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Executive Summary

Though not the most labor-intensive or generally eye-catching piece of your email creative, the navigation bar is a huge driver of clickthroughs and requires a unique approach, distinct from that of your site navigation.

The seven-page, solution-packed reportlet will equip you to optimize your navigation bar with the content and format that best suit your brand's needs. See examples of both high- and low-performing nav bars, and get the numbers on what other email marketers have been trying.
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