Research Library
 

In the fast-paced world of email marketing, it's tough for even the most established brands to avoid the occasional slip-up. Thanks to resident research expert Chad White, Smith-Harmon now has a new free reportlet to give you all the skills you need to say "sorry." The reportlet is available for download from our Research Library.

This 13-page reportlet is info-packed and easy to digest, covering seven valuable tips for success and presenting illustrative examples.

Get the ins and outs of apologies, including:

• Assessing when apologies are warranted and how to limit their scope
• Choosing the best form and using such compelling strategy, tone and creative that subscribers instantly forgive
• Avoiding mistakes on the apologies themselves

The advice and examples are drawn from the past year's best and worst retail apology emails. Hopefully you'll never make a single mistake...but if you do, this reportlet is all you need to bounce back.