Smith-Harmon's Aaron Smith reviews marketplace winners and losers and helps you define and impliment the right strategy for your business.
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- eec Comprehensive Training & Certification Workshop: Email Marketer's Toolkit For Success
- Retail Marketing Conference - Orlando
- Email Insider Summit - Captiva Island, Fla.
- Loyalty Lab 2010 Client Summit - New York
- Responsys Leaders Forum - EMEA 2010
- Email Evolution Conference '10 - Miami
- ExactTarget Connections '09 - Indianapolis
Events
KEYNOTE: Giving Your Email Program a Multichannel Boost
Is your email program only driving traffic to your website? If so, then you're missing out on plenty of opportunities to make your emails more dynamic and to build your other channels. Leveraging his exclusive research data from his Retail Email Blog, Smith-Harmon Research Director Chad White will share strategies for integrating mobile, social networks, catalogs and other sales and marketing channels into your email program.
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Is your email program only driving traffic to your website? If so, then you're missing out on plenty of opportunities to make your emails more dynamic and to build your other channels. Leveraging his exclusive research data from his Retail Email Blog, Smith-Harmon Research Director Chad White will share strategies for integrating mobile, social networks, catalogs and other sales and marketing channels into your email program.
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PANEL: Email Family Feud - B2B vs. B2C
Of all the families within our email marketing community, the Business-to-Business family and the Business-to-Consumer family may have the least in common...or do they?
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Of all the families within our email marketing community, the Business-to-Business family and the Business-to-Consumer family may have the least in common...or do they?
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Compelling Email Design for Customer Engagement
From retail to technology, CPG to B2B, Aaron Smith, Director of Creative Technologies at Smith-Harmon, a Responsys Company, will review what makes an email campaign successful and provide actionable takeaways you can begin to implement immediately in your own email program. The session will cover creative, copywriting and testing strategies as well as emerging trends in email and cross channel digital marketing.
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From retail to technology, CPG to B2B, Aaron Smith, Director of Creative Technologies at Smith-Harmon, a Responsys Company, will review what makes an email campaign successful and provide actionable takeaways you can begin to implement immediately in your own email program. The session will cover creative, copywriting and testing strategies as well as emerging trends in email and cross channel digital marketing.
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Learn the latest best practices for smart email design as Wacarra Yeomans of Smith-Harmon and Sebastian Franck of Magnetix perform live critiques of creative pre-submitted by marketers in the audience.
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Don't miss "Email Idol," the most thrilling show in town! Three agencies will take the stage to show off their best efforts at email stardom, redesigning three emails chosen by you and your fellow EEC Evolution Conference attendees.
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Smith-Harmon is participating in the "Extreme Makeover: The Email Design Competition" session. We'll be pitting our redesigns of three ExactTarget clients' emails up against redesigns from ExactTarget and Mighty Interactive.
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Research Director Chad White is participating in the Retail Solutions Showcase and sharing research on cross-channel integration with email.
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Alex Williams of eROI interviews our research director, Chad White, about his Retail Email Guide to the Holiday Season for the Tip Jar Podcast.
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Loren McDonald, Silverpop's VP of Industry Relations, will moderate a discussion with Smith-Harmon principals Aaron Smith and Lisa Harmon about email creative can leverage everything from social networks to user-generated video.
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Research Director Chad White makes a guest appearance on Listrk's Email Marketing Today podcast to discuss our Retail Email Guide to the Holiday Season among many other topics.
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When summer heats up, email marketers look ahead to chillier days. Get on track for a successful holiday email campaign with this free Smith-Harmon webinar on Wednesday, Aug. 26 at 12:15pm EST/9:15am PDT.
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If you haven't been asked to design or build an HTML email yet, you can bet that ask is coming. When it does, rather than head for the exit, you can calmly say, "I know all about that," after spending a day at the School of Visual Concepts with Smith-Harmon Co-founder and Principal Lisa Harmon.
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Agency Principal Lisa Harmon and Liveclicker Co-Founder Justin Foster will lead a webinar about using video in email on Aug. 12 at 2:00pm EST.
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Co-founder and principal Aaron Smith delivered a presentation on "Beauty and Brains: How to Maximize Your Email Creative Experience and Program Performance."
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Agency Principals Lisa Harmon and Aaron Smith will be moderating the following session: Beauty and Brains: How to Maximize Your Email Creative Experience and Program Performance Join the discussion on the newest innovations in email creative strategy. Learn about the...
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Agency Principals Lisa Harmon and Aaron Smith will be moderating the following session: Beauty and Brains: How to Maximize Your Email Creative Experience and Program Performance Join the discussion on the newest innovations in email creative strategy. Learn about the...
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Both of our principals, Lisa Harmon and Aaron Smith will be in attendance at the upcoming Email Insider Summit.
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The Email Marketing Roundtable will be hosting an event at Buca di Beppo the evening of Wednesday, April 22nd, from 6:45pm - 9pm. Please check back soon for more details....
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The Email Marketing Roundtable will be hosting an event at the Sheraton Vancouver Wall Centre Hotel, the evening of Wednesday, March 25th. Join us for an evening of dialogue between Email Roundtable members and Vancouver area marketing professionals. We'll discuss...
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Lisa Harmon moderates an agency battle royale as three agencies vie for best email campaign redesign....
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You are cordially invited to attend the Lifecycle Creative Awards. Prepare to be dazzled by winning email approaches to messaging throughout the subscriber lifecycle: acquisition, conversion, growth, retention and reactivation. Create your own stellar email experience by picking up tips...
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Now is not the time for a cavalier approach to your e-mail communications--every word or design decision counts. View this Webinar to learn battle-tested strategies for writing and designing BtoB e-mail promotions that work. Experts from online lead marketing specialist...
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Lisa Harmon and Aaron Smith discuss the email creative experience and walk attendees through a host of best practices....
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Lisa Harmon moderates a panel of marketers and agency representatives....
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