KEYNOTE: Giving Your Email Program a Multichannel Boost
Is your email program only driving traffic to your website? If so, then you're missing out on plenty of opportunities to make your emails more dynamic and to build your other channels. Leveraging his exclusive research data from his Retail Email Blog, Smith-Harmon Research Director Chad White will share strategies for integrating mobile, social networks, catalogs and other sales and marketing channels into your email program. With ISPs putting greater emphasis on engagement metrics, now is the time to make your emails more exciting, while simultaneously driving interest in your other channels. Attendees will see lots of real-life examples that show just how some major online retailers have been giving their email programs a multichannel boost.
Is your email program only driving traffic to your website? If so, then you're missing out on plenty of opportunities to make your emails more dynamic and to build your other channels. Leveraging his exclusive research data from his Retail Email Blog, Smith-Harmon Research Director Chad White will share strategies for integrating mobile, social networks, catalogs and other sales and marketing channels into your email program. With ISPs putting greater emphasis on engagement metrics, now is the time to make your emails more exciting, while simultaneously driving interest in your other channels. Attendees will see lots of real-life examples that show just how some major online retailers have been giving their email programs a multichannel boost.