Compelling Email Design for Customer Engagement
From retail to technology, CPG to B2B, Aaron Smith, Director of Creative Technologies at Smith-Harmon, a Responsys Company, will review what makes an email campaign successful and provide actionable takeaways you can begin to implement immediately in your own email program. The session will cover creative, copywriting and testing strategies as well as emerging trends in email and cross channel digital marketing.
From retail to technology, CPG to B2B, Aaron Smith, Director of Creative Technologies at Smith-Harmon, a Responsys Company, will review what makes an email campaign successful and provide actionable takeaways you can begin to implement immediately in your own email program. The session will cover creative, copywriting and testing strategies as well as emerging trends in email and cross channel digital marketing.