PANEL: Email Family Feud - B2B vs. B2C
Of all the families within our email marketing community, the Business-to-Business family and the Business-to-Consumer family may have the least in common...or do they? Join us for some classic friendly competition to find out. In this lively session, esteemed members of each family will face off to show who knows their stuff about creative best practices for B2B and B2C marketing emails. See how the needs of each audience differ in terms of design and copy, plus learn how B2B and B2C emails work most effectively with other channels so you can execute powerful, unified messages through email, mobile, social media and the Web. Be ready to offer up your own know-how, too, and help your "family" take the bank.
Moderator
Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys Company
Panelists
Dylan Boyd, VP of Sales & Strategy, eROI
Jennifer Davis, Senior Email Marketing Consultant, IHG
Amber-Marie Jacquez, Marketing Communications Manager, CareCredit
Kris Zimmerman, Marketing Analyst, Global Direct, Under Armour
Of all the families within our email marketing community, the Business-to-Business family and the Business-to-Consumer family may have the least in common...or do they? Join us for some classic friendly competition to find out. In this lively session, esteemed members of each family will face off to show who knows their stuff about creative best practices for B2B and B2C marketing emails. See how the needs of each audience differ in terms of design and copy, plus learn how B2B and B2C emails work most effectively with other channels so you can execute powerful, unified messages through email, mobile, social media and the Web. Be ready to offer up your own know-how, too, and help your "family" take the bank.
Moderator
Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys Company
Panelists
Dylan Boyd, VP of Sales & Strategy, eROI
Jennifer Davis, Senior Email Marketing Consultant, IHG
Amber-Marie Jacquez, Marketing Communications Manager, CareCredit
Kris Zimmerman, Marketing Analyst, Global Direct, Under Armour