SEATTLE, Dec. 1, 2009 - With retailers relying more heavily on email marketing this holiday season, both Black Friday (Nov. 27) and Cyber Monday (Nov. 30) hit all-time highs in terms of email volume, according to new research from Chad White, our research director. "Cyber Sunday" (Nov. 29), the day before Cyber Monday, also saw record email volume.
On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
Our new 5-page report, Black Friday and Cyber Monday Set Retail Email Volume Records, provides more details and statistics around these three important days, including discussing messaging trends.
On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
Our new 5-page report, Black Friday and Cyber Monday Set Retail Email Volume Records, provides more details and statistics around these three important days, including discussing messaging trends.