SEATTLE, October 8, 2009 -- Smith-Harmon, Inc., an email marketing strategy and creative services agency, today announced that on Wednesday, Oct. 14, at 4:15pm EDT its research director, Chad White, will join a panel of retail experts at one-to-one marketing solutions provider ExactTarget's annual user conference, Connections '09: Success By Design, the world's largest gathering of one-to-one marketers.
The panel, which is part of the Retail & eCommerce Solutions Showcase, will discuss the increasing need for targeted email messaging to keep subscribers engaged.
"We're entering a new phase of email marketing where engagement will have a much greater effect on your deliverability and ROI," said White. "It's time to get serious about using explicit and implied preferences to power segmentation, dynamic content and lifecycle messaging efforts."
The other members of the panel include Sarah Cucchiara of Helzberg Diamonds, Shea Beck of SkyMall, Cara Olson of Digital Evolution Group, and Ryan Warren of ExactTarget, who will share case studies and real-world advice on how to get the most out of targeting efforts.
The Retail Email Guide to Multichannel Engagement
Attendees of the session will also get pre-release copies of the Retail Email Guide to Multichannel Engagement, which discusses how to use email marketing as part of a cross-channel promotion strategy. Sponsored by ExactTarget, the Guide includes stats on marketers' multichannel plans and numerous examples from the retail industry of how email can drive traffic to other sales and marketing channels such as social networks and mobile.
"Marketers must improve their multichannel marketing efforts for the simple fact that consumers lead multichannel lives and they expect to hear a unified voice from the brand regardless of which channel they are using," said Morgan Stewart, ExactTarget's director of research and strategy. "The good news is that 86% of marketers recently surveyed in a study commissioned by ExactTarget and conducted by Forrester Consulting say they are executing them to some degree. The problem is that these efforts are still lag well behind customer expectations."
More than 1,300 marketers from industry leading companies will attend ExactTarget's Connections '09: Success By Design user conference where they will take part in nearly 30 interactive breakout sessions ranging from e-marketing best practices to building multi-channel marketing campaigns.
"Connections: Success By Design will provide marketers with fresh insights and tactics from industry peers, thought leaders and visionaries like Robert Cell who know what is working right now and are willing to share their secrets for success," said Scott Roth, director of integrated partners at ExactTarget.
The panel, which is part of the Retail & eCommerce Solutions Showcase, will discuss the increasing need for targeted email messaging to keep subscribers engaged.
"We're entering a new phase of email marketing where engagement will have a much greater effect on your deliverability and ROI," said White. "It's time to get serious about using explicit and implied preferences to power segmentation, dynamic content and lifecycle messaging efforts."
The other members of the panel include Sarah Cucchiara of Helzberg Diamonds, Shea Beck of SkyMall, Cara Olson of Digital Evolution Group, and Ryan Warren of ExactTarget, who will share case studies and real-world advice on how to get the most out of targeting efforts.
The Retail Email Guide to Multichannel Engagement
Attendees of the session will also get pre-release copies of the Retail Email Guide to Multichannel Engagement, which discusses how to use email marketing as part of a cross-channel promotion strategy. Sponsored by ExactTarget, the Guide includes stats on marketers' multichannel plans and numerous examples from the retail industry of how email can drive traffic to other sales and marketing channels such as social networks and mobile.
"Marketers must improve their multichannel marketing efforts for the simple fact that consumers lead multichannel lives and they expect to hear a unified voice from the brand regardless of which channel they are using," said Morgan Stewart, ExactTarget's director of research and strategy. "The good news is that 86% of marketers recently surveyed in a study commissioned by ExactTarget and conducted by Forrester Consulting say they are executing them to some degree. The problem is that these efforts are still lag well behind customer expectations."
More than 1,300 marketers from industry leading companies will attend ExactTarget's Connections '09: Success By Design user conference where they will take part in nearly 30 interactive breakout sessions ranging from e-marketing best practices to building multi-channel marketing campaigns.
"Connections: Success By Design will provide marketers with fresh insights and tactics from industry peers, thought leaders and visionaries like Robert Cell who know what is working right now and are willing to share their secrets for success," said Scott Roth, director of integrated partners at ExactTarget.