If you haven't been asked to design or build an HTML email yet, you can bet that ask is coming. When it does, rather than head for the exit, you can calmly say, "I know all about that," after spending a day at the School of Visual Concepts with Smith-Harmon Co-founder and Principal Lisa Harmon.
The class will cover:
The class will cover:
- The essence of good email -- designing for the greatest effectiveness
- How different email apps render HTML and which ones are going to totally screw up your design
- The Email Standards Project and why you should care
- Do's and Don'ts of email design, coding, and copywriting
- Building your emails in HTML with CSS vs. using pre-built templates
- Smart ways to test your emails before you send out thousands
- Getting around SPAM filters