SEATTLE, August 6, 2009 -- The growing popularity of share-with-your-network (SWYN) functionality has given rise to questions about the future of forward-to-a-friend (FTAF). While the more viral, farther-reaching SWYN seems to outshine FTAF in its benefits, FTAF still shows a four-to-one adoption rate over SWYN among the top online retailers. What does this all mean?
Smith-Harmon presents a new free reportlet, FTAF vs. SWYN, by Research Director Chad White, offering the scoop on sharing. It's now available for download from the Smith-Harmon Research Library.
The seven-page reportlet gives metrics on the comparative prevalence of SWYN and FTAF in the email marketing world, details on SWYN mechanisms and strategic tips for placement and wording of sharing links within an email.
Smith-Harmon presents a new free reportlet, FTAF vs. SWYN, by Research Director Chad White, offering the scoop on sharing. It's now available for download from the Smith-Harmon Research Library.
The seven-page reportlet gives metrics on the comparative prevalence of SWYN and FTAF in the email marketing world, details on SWYN mechanisms and strategic tips for placement and wording of sharing links within an email.