SEATTLE, June 10, 2009 -- Smith-Harmon, Inc., an email marketing strategy and creative services agency, today announced the release of its first annual Email Design Look Book. A collection of 20 outstanding B2C emails, the Look Book highlights innovative designs and superior copywriting.
"Our team reads tens of thousands of emails each year to stay current on trends and gather new ideas to give our clients an edge in the inbox," said Aaron Smith, Co-founder and Principal at Smith-Harmon. "We created the Look Book to share some of those emails that really stood out in the minds of our staffers over the past year."
Each email highlighted includes a screenshot of the creative plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
"Our hope is that this email compilation will serve as your email design muse, guiding you toward creative innovations in your future email campaigns," said Lisa Harmon, Co-founder and Principal at Smith-Harmon.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.
The Email Design Look Book is available for free download from the Smith-Harmon Research Library.
"Our team reads tens of thousands of emails each year to stay current on trends and gather new ideas to give our clients an edge in the inbox," said Aaron Smith, Co-founder and Principal at Smith-Harmon. "We created the Look Book to share some of those emails that really stood out in the minds of our staffers over the past year."
Each email highlighted includes a screenshot of the creative plus a commentary from a Smith-Harmon designer, copywriter, account manager or executive on what makes the message stand out.
"Our hope is that this email compilation will serve as your email design muse, guiding you toward creative innovations in your future email campaigns," said Lisa Harmon, Co-founder and Principal at Smith-Harmon.
The 2009 Email Design Look Book features promotional and triggered emails from Adidas, American Eagle Outfitters, Anthropologie, Apple, Benefit Cosmetics, Betty Crocker, Bluefly, Coach, Crate & Barrel, FontShop, Giggle, HPshopping, J. Crew, Johnnie Boden, Kate Spade, Neiman Marcus, PB Teen, Sephora, Tommy Bahama, and Urban Outfitters.
The Email Design Look Book is available for free download from the Smith-Harmon Research Library.