SEATTLE, May 14, 2009 -- Smith-Harmon, Inc., an email marketing strategy and creative services agency, today announced the release of the first in its Executive Series on Email Marketing. The series is an educational tool for marketing managers to use with executive teams that might not have a full understanding of the email channel.
"The recession is causing many executives to wake up to the tremendous power of email marketing," said Aaron Smith, Co-founder and Principal at Smith-Harmon. "However, there's a knowledge gap in the C-suite when it comes to email marketing best practices. The Executive Series is designed to address that gap and help executives make decisions that maximize their return on their email dollars."
Each one-page issue in the Executive Series is packed with quick facts and stats that marketers can use to help their bosses better understand email. Each is also accompanied by a PowerPoint presentation that includes supporting charts and graphs.
"We've heard of several cases of email marketers being asked to give presentations in defense of following best practices," said Lisa Harmon, Co-founder and Principal at Smith-Harmon. "We wanted to make it easier for marketers to explain the reasons behind industry-accepted practices, tactics and strategies."
Why Now Is a Critical Time to Be Investing in Email Marketing
The first installment in our special Executive Series, Why Now Is a Critical Time to Be Investing in Email Marketing, focuses on why now is an ideal time to direct resources toward the channel.
"During a time when retaining customers is so vital, email marketing really shines," said Smith. "But rather than just holding the line on email marketing's budget, this first release helps marketers make the argument that now is the time to increase investment. With an estimated ROI of $43.52, email marketing quickly rewards those that invest in design optimization, segmentation and other advanced tactics."
Smith-Harmon will release additional installments in the Executive Series in the weeks ahead.
"The recession is causing many executives to wake up to the tremendous power of email marketing," said Aaron Smith, Co-founder and Principal at Smith-Harmon. "However, there's a knowledge gap in the C-suite when it comes to email marketing best practices. The Executive Series is designed to address that gap and help executives make decisions that maximize their return on their email dollars."
Each one-page issue in the Executive Series is packed with quick facts and stats that marketers can use to help their bosses better understand email. Each is also accompanied by a PowerPoint presentation that includes supporting charts and graphs.
"We've heard of several cases of email marketers being asked to give presentations in defense of following best practices," said Lisa Harmon, Co-founder and Principal at Smith-Harmon. "We wanted to make it easier for marketers to explain the reasons behind industry-accepted practices, tactics and strategies."
Why Now Is a Critical Time to Be Investing in Email Marketing
The first installment in our special Executive Series, Why Now Is a Critical Time to Be Investing in Email Marketing, focuses on why now is an ideal time to direct resources toward the channel.
"During a time when retaining customers is so vital, email marketing really shines," said Smith. "But rather than just holding the line on email marketing's budget, this first release helps marketers make the argument that now is the time to increase investment. With an estimated ROI of $43.52, email marketing quickly rewards those that invest in design optimization, segmentation and other advanced tactics."
Smith-Harmon will release additional installments in the Executive Series in the weeks ahead.