SEATTLE, May 18, 2009 -- Though not the most labor-intensive or generally eye-catching piece of your email creative, the navigation bar is a huge driver of clickthroughs and requires a unique approach, distinct from that of your site navigation.
Thanks to resident research expert Chad White, Smith-Harmon now has a free reportlet that covers trends, tips and stats on email navigation bars. It's available for download today in our Research Library.
The seven-page, solution-packed reportlet will equip you to optimize your navigation bar with the content and format that best suit your brand's needs. See examples of both high- and low-performing nav bars, and get the numbers on what other email marketers have been trying.
Thanks to resident research expert Chad White, Smith-Harmon now has a free reportlet that covers trends, tips and stats on email navigation bars. It's available for download today in our Research Library.
The seven-page, solution-packed reportlet will equip you to optimize your navigation bar with the content and format that best suit your brand's needs. See examples of both high- and low-performing nav bars, and get the numbers on what other email marketers have been trying.