SEATTLE, May 27, 2009 -- While sending additional email may seem like a promising way to boost your return on investment, when looked at in isolation, the costs of increased sending often far outweigh apparent benefits.
The second installment in our Executive Series on Email Marketing, Why the Marginal Cost of Sending 1 More Email is Higher than You Think, helps you make this case to executives who may not fully understand the email channel. Available for free download from our Research Library, the one-page issue covers the risks of oversending with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
The Executive Series on Email Marketing is designed as a tool to help email marketers educate executive teams on the nuances of the channel. The first issue, Why Now Is a Critical Time to Be Investing in Email Marketing, is also available in the Research Library, and a third installment is coming soon.
The second installment in our Executive Series on Email Marketing, Why the Marginal Cost of Sending 1 More Email is Higher than You Think, helps you make this case to executives who may not fully understand the email channel. Available for free download from our Research Library, the one-page issue covers the risks of oversending with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
The Executive Series on Email Marketing is designed as a tool to help email marketers educate executive teams on the nuances of the channel. The first issue, Why Now Is a Critical Time to Be Investing in Email Marketing, is also available in the Research Library, and a third installment is coming soon.