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April 30, 2009: Reportlet: Going-Out-of-Business Email Strategies
SEATTLE, April 30, 2009 — Rough sailing in the economy has unfortunately brought about a number of brand casualties in the retail world, and it's likely that more brands will face challenges in the days to come.

Thanks to resident research expert Chad White, Smith-Harmon now has a free reportlet on the value of maintaining positive email communications with subscribers even in tough times. It's now available for download from our Research Library.

The nine-page reportlet offers strategies for optimizing email while winding-down operations, changing offerings or preparing for new merges or second launches. See strong and weak examples of other brands' emails and get tips on how to leverage email for important communications.

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