The holidays may be over for regular folk, but for us email marketers, not so much. We're still culling through all the data to get a detailed view of the '08 holiday stats and facts. Thanks to our resident research expert, Chad White, we now have a new FREE reportlet to help us sort through the mountain of numbers and focus on the biggest stories.
Check out some of the stats he's uncovered:
Check out some of the stats he's uncovered:
- Retailers ratcheted up their send volumes by 43% during the holiday email season
- Retailers sent approximately 3.9 promotional emails during the week of Dec. 19
- The Retail Email Index was up 15% year-over-year during the holiday email season
- This season, 15% of retailers more than doubled their email output

