Cyber Monday online spending was huge this year and retailers’ email marketing campaigns were a big contributor to that success. Cyber Monday accounted for $846 million in online spending, up 15% from last year—and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore. That’s proof that Cyber Monday has become a true selling occasion and is on its way toward living up to its branding as “the biggest online shopping day of the year.” Regardless of whether it indeed achieves that, it’s very likely to retain its throne as the most popular day of the year to send retail emails.
The report is available for download within our resource center.
The report is available for download within our resource center.