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Retail Email Blog
Category Archive: Testing
December 11, 2009
From the Email Insider Summit: Email Top Chef Masters


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For those of you who missed this year's Email Insider Summit, we've brought our "Email Top Chef Masters" presentation to you:
Download the PowerPoint here >

Plus, read what people are saying about the preso:
Arti Parikh from Orbitz mastered the art of creative testing >
Meg Reynolds from REI taught us a thing or two about incremental lift >
Chrstine Scott from General Mills shared engagement secrets >
Carolyn Ude from ESPN saw positive results with lifecycle messaging >

And, perhaps most importantly, we wore costumes >

Special thanks to Arti, Meg, Christine and Carolyn for both wearing aprons AND bringing us their marketing smarts. I feel so lucky to be working in an industry with such amazing individuals :)!
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