From: Neiman Marcus
Subject Line: It's your lucky day: There's still time to SAVE!
Date: Wednesday, March 11, 2009

From: ModCloth.com
Subject Line: We've got a pot of GOLD at the end of the rainbow!
Date: Tuesday, March 17, 2009

From: fredflare.com
Subject Line: you're in luck... 30% OFF EVERYTHING!!
Date: Tuesday, March 17, 2009

From: Horchow
Subject Line: ONLY HOURS LEFT: 10% OFF ENTIRE SITE + FREE SHIPPING...
Date: Tuesday, March 17, 2009

From: Lands' End
Subject Line: Lucky day - and last day! A St. Patrick's surprise
Date: Tuesday, March 17, 2009

From: Anthropologie
Subject Line: Bottoms Up: Short Styles
Date: Tuesday, March 17, 2009

Maybe it's just me... but I can't remember seeing Emails going for the St. Patrick's Day angle in years past. Is it a sign of the economy that we'll take anything we can get? Horchow and flredflare.com actually both sent me 2 emails today with almost the exact same design - just different Subject Lines. Neiman's email actually came last week - maybe with the idea that the break in time won't seem overly cheesy (not that there's anything wrong with cheese). And for the record, Anthropologie's email actually is very subtle: it doesn't directly mention St. Patrick's day, luck, or Shamrocks... just "Bottoms Up..." in the Subject Line and features a very cute pair of green shorts. I might be tempted to buy them if my legs weren't so Irish white!! :)