From: Crate and Barrel
Subject Line: 1,2,3 ways to save on select Wusthof and Shun cutlery
Date: May 1, 2009
 
If you're into knives (or should I say cooking 'cause just being into knives might be a little creepy) then you'll know that Wusthof and Shun are on the cutting edge (pun intended). I love how Crate and Barrel turned a simple knife sale into something fun, interesting, clean and simple. And the texture with the lettuce at the bottom is simply gorgeous. Plus, they always have that dynamic store location in the footer. Guess they are the sharpest knives in the drawer. Okay, enough puns for one day...
 

From: Starbucks.com
Subject Line: Celebrate the Seattle spring with cool jazz and hot coffee
Date: Friday, March 20, 2009

This year, folks have been talking quite a bit about geo-targeting and local messaging -- namely, doing more of it. Amidst that conversation appears Starbucks' "local happenings" mail, pictured here. They do three things that impress me:
(1) I received it on a Friday, which makes sense for a fun, event-focused message.
(2) They include events happening outside of Starbucks retail locations, which shows an interest in the community beyond the brick-and-mortar store walls.
(3) For those of us who live in Seattle, the subject line is meaningful. After months of rain, Spring is an incredibly special time in the emerald city.

Have you done or seen any interesting geo-targeted local messaging?