Smith-Harmon - Make It Pop!

Author Archive: Wacarra Yeomans

April 1, 2009: The button is dead, email platforms no longer accept HTML, AND you no longer need a preheader!...

Posted by Wacarra Yeomans at 9:09 AM
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APRIL FOOLS! It seems like almost every "holiday" is an occasion for a sale this year. Here's a handful or retailers I've noticed offering exclusive deals today, even Matha Stewart is joining the fun... No Joke! From: Overstock.com Subject: CLOSEOUTS...
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March 23, 2009: What a difference a year makes

Posted by Wacarra Yeomans at 11:05 AM
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From: Bose Subject: Enjoy your tax refund with Bose sound Sent: Monday, March 24, 2008 Around this time last year I signed up to hear from Bose. They would email me about twice a month, they had a surprisingly...
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February 12, 2009: You'll pay me to be your friend?

Posted by Wacarra Yeomans at 11:15 AM
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From: Lucky Brand Subject: Facebook Fans Wanted Sent: Wednesday, February 11, 2009 5:47:04 PM Team Smith-Harmon just returned from the EEC’s Email Evolution Conference in Scottsdale, AZ last night. No doubt one of the biggest buzz topic was the...
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January 26, 2009: Nudity Sells, right?

Posted by Wacarra Yeomans at 11:18 AM
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From: Pacific Sunwear Subject Line: New Arrivals + Get the Look! Shop By Outfit Date: January 24, 2009 The top 200 pixels can be the most important part of an email. If subscribers open the email they are guaranteed...
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January 22, 2009: Who Wore it Better?

Posted by Wacarra Yeomans at 12:26 PM
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From: Old Navy Subject Line: Last Chance to Save 20%, Plus Perfect Gifts for $5, $10 and $15 Date: December 12, 2008 From: Chico's Subject Line: New Sale Arrivals: $14.99 & Up Date: January 22, 2009 My inbox is...
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December 12, 2008: Giving the “Gift Center” a Spin

Posted by Wacarra Yeomans at 10:44 AM
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From: Nike.com Subject Line: Score the Perfect Gift Early and Get 30% Off Date: December 11, 2008 Retailers have definitely made it easy for me to “Shop by…” anything! I can shop for her, for him, for outdoor enthusiasts,...
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