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Author Archive: Stefan Pollard

April 6, 2010: To Click or Not to Click

Posted by Stefan Pollard at 10:00 AM
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From: Victoria's Secret Subject Line: This Just In - New Savings on 40+ Bra Top Dresses. Plus, Free Shipping. Details Inside. Date: Wednesday, March 24, 2010 I must be getting older, because I find reading emails getting harder and...
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March 16, 2010: Using Social to Drive Promotions

Posted by Stefan Pollard at 11:31 AM
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From: Fairytale Brownies Specials Subject Line: Free Shipping...at your request! Date: Monday, March 1, 2010 By now, most marketers understand that social media channels function like a user group of your most loyal or most outspoken customers. They talk...
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February 22, 2010: When Urgency Backfires

Posted by Stefan Pollard at 2:41 PM
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From: Dell Direct Subject Line: 8-Hour Sale! Today Only - 7am-3pm CT! Date: Friday, February 19, 2010 2:30:12 AM When we create email campaigns to drive a response, most experts will agree that urgency is a key component of...
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January 21, 2010: 2010 Ushers in Mobile Alerts

Posted by Stefan Pollard at 9:19 AM
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From: HP Home & Home Office Store Subject Line: Your HP Home & Home Office Store Deals - Week of January 4, 2010 Date: Monday, January 4, 2010 From: HP Home & Home Office Store Date: Monday, January 4,...
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January 4, 2010: A Disappointing Review

Posted by Stefan Pollard at 2:45 PM
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From: Audible.com Hear and Now Subject Line: Your Five-Star Listens: Highest Rated Audiobooks of 2009 Date: Thursday, December 17, 2009 These days I rarely consider any online purchase without first seeing what other people have said about the products...
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December 22, 2009: The Secret to Success

Posted by Stefan Pollard at 3:33 PM
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From: Barnes & Noble Subject Line: Nook: The World's Most Advanced eBook Reader Date: Friday, December 11, 2009 The real secret to a successful product is having people use it. Barnes & Noble truly understand this and use an...
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December 11, 2009: A Little Too Much Cyber Monday Success

Posted by Stefan Pollard at 12:35 PM
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From: Lenovo Subject Line: Oops - the Lenovo.com site is back up. We've extended Employee Pricing. Date: Wednesday, December 2, 2009 Sometimes, too much of a good thing can be a problem. You craft the perfect campaign, consumers are...
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