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Retail Email Blog
Author Archive: Sarah Milsow

January 27, 2009: Having Fun with Email!


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From: Moosejaw Subject Line: Free Chinese Food and We're not Joking Date: Monday, January 26, 2009 I absolutely love how much fun Moosejaw has with their emails! Their brand has a sense of humor that definitely plays out in...
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January 23, 2009: Creative Sale Messaging


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From: Urban Outfitters Subject Line: Take 25% Off What's Already On Sale! Date: Wednesday, December 31, 2008 I'm used to seeing Sale emails in my inbox that say something like, "Additional discounts on all our sale items". This Urban...
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January 22, 2009: Jaguar drives it home.


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From: Jaguar Subject Line: 0% Financing on the XF Luxury Date: Tuesday, November 25, 2008 I have been receiving Jaguar's emails for awhile now and I continue to be impressed with how well their emails fit their brand. I...
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December 1, 2008: Holiday Incentive


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From: Arden B. Subject Line: We're Lowering Our Prices...Get the Moto Jacket for Only $59 + Get $10 Off Every $50 or $25 Off Every $100 You Spend Date: Monday, November 17, 2008 In the midst of these tough...
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November 21, 2008: Cutest Holiday Creative


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From: kate spade Subject Line: decorate! with accessories for enchanted evenings Date: Tuesday, November 18, 2008 Every year I look forward to seeing what Kate Spade's creative team comes up with for their holiday mails. They definitely didn't disappoint...
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October 16, 2008: Creative Holiday Email Promo


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From:DWR Subject Line: Something new every day for five weeks Date: October 16, 2008 With the Holidays fast approaching it's time for retailers to get creative with their email campaigns. Design Within Reach is first out of the gate...
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October 14, 2008: American Eagle's Privacy Policy


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From:American Eagle Outfitters Subject Line: AEO Affiliate Marketing Communications Notice Date: October 14, 2008 A few hours after I posted my blog entry on Abercrombie & Fitch and Hollister's privacy policy I got this email from American Eagle Outfitters,...
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October 14, 2008: Auto Sign-Up


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From:Ruehl Subject Line: Get Into a Little Trouble. Date: October 14, 2008 I opened up my inbox this morning to find that I had received this email from Ruehl. I racked my brain trying to remember if I had...
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September 25, 2008: REI and Smith-Harmon win at OMMA!


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We are excited to announce that we are OMMA Award-Winners! Our REI Member Mail Series has won the OMMA Award in the Email Campaign Category. Thanks for your votes-we're honored! REI's new Member Mail campaign is a series of...
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September 12, 2008: Gobble Up This Sale Message From Boden!


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From: Boden Subject Line: Absolutely last chance for the tastiest discount at Boden Date: Thursday, September 11, 2008 See the email > I absolutely adore this email from Boden. The headline is catchy and so is the imagery! Boden...
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September 9, 2008: Old Navy Image


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From: Old Navy Subject Line: The 40% Off Baby Sale, Plus a Special Deal for Adults Date: Friday, September 5, 2008 I had to blog on this just because I thought the picture was so stinkin' cute!! How in...
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September 9, 2008: Horchow Redesign


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From: Horchow Subject Line: NEW Transitional Classics - a fresh twist on traditional... Date: Friday, August 29, 2008 I know that Horchow updated their email design awhile ago but I haven't seen any blogs about it so I thought...
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September 8, 2008: Anthropologie Follow-up


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This post is a follow-up to my Anthropologie Sign-Up Mix-Up post at the beginning of August. I posted that particular blog on August 8th and a little over a week later I received a package from Anthropologie in the...
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August 8, 2008: Sign-Up Mix-Up


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From: Anthropologie Subject Line: Bask in summer's glow Date: Friday, June 13, 2008 From: Anthropologie Subject Line: Comings & Goings Date: Thursday, August 7, 2008 I have recently received these two emails from Anthropologie basically telling me to sign...
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August 8, 2008: Old vs. New


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From: lululemon athletica Subject Line: Love your body at University Village lululemon! Date: Wednesday, August 6, 2008 From: lululemon athletica Subject Line: Come see the new colors fall in at lululemon with the Autumn season just around the corner!...
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August 4, 2008: Copy Cats


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From: Abercrombie & Fitch Subject Line: Sexy and Casual, The Perfect Pair Of Jeans. Date: Thursday, July 24, 2008 From: abercrombie Subject Line: You can never have enough Hollister jeans. Date: Thursday, July 24, 2008 From: Hollister Subject Line:...
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July 31, 2008: Tiffany & Co Sectioning


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From: Tiffany & Co Subject Line: Tiffany Effortless Chic Date: Tuesday, July 29, 2008 I've pretty much seen it all when it comes to diving an email into sections. There's the typical putting everything in boxes method or even...
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