  
From: Threadless Newsletter Subject Line: A lil somethin (OMG A COUPON!!!) so you can stock up for school! Date: Monday, August 30, 2010 Threadless always has cute, cheeky copy, but I particularly love this goofy subject line. I appreciate...
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From: Moosejaw.com Subject Line: Hottie Poster for Gentlemen who might be Dads Date: Thursday, June 17, 2010 This Father's Day, I got my dad a special tea mug. It had a steeping basket and a lid built in. I...
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From: Athleta Subject Line: Full Support Swimwear is Getting Into the Mix Date: Tuesday, June 1, 2010 I've been reading a lot about the rhythm of language and how it adds beauty to your writing. I think Athleta has...
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From: UncommonGoods Subject Line: Happy birthday, Earth Day! Date: Thursday, April 22, 2010 I received quite a few Earth Day emails this year, but this one, from retailer Uncommon Goods, was by far my favorite. It's clean, cute, and...
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From: Vosges Haut-Chocolat Subject Line: 76% Eat Ear First Date: Thursday, April 1, 2010 Check out this adorable email from one of my favorite email programs, Vosges Haut-Chocolat. In addition to featuring a really delicious-looking chocolate bunny, its hero...
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From: The Company Store Subject Line: Last Day- Up to 75% Off Discontinued Colors Date: Sunday, March 14, 2010 This Company Store email is an excellent example of how easily best practices can be undermined by a little bit...
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From: Bluefly Subject Line: Winter Trend Watch + SHOE SALE! Date: Monday, December 28, 2009 I am usually less than impressed by Bluefly's emails: their recent habit of using "OMG!" as the headline of nearly every email leaves me...
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From:Athleta Subject Line: Last Call for Standard Delivery by Christmas Date: Wednesday, December 16, 2009 Congratulations to Athleta for this piece of copy wizardry. I'm not motivated by "Hurry! Do It NOW!" emails--I don't like being rushed--but I'm genuinely...
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From: Martin + Osa Subject Line: All Sweaters 50% Off Now Through Sunday, December 6 Date: Thursday, December 03, 2009 After my recent post chiding Kohl's for its imprudent use of a brightly colored background, I thought I'd offer...
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December 2, 2009: Black Friday and Cyber Monday Set Retail Email Volume Records
Black Friday, Cyber Monday...Cyber Sunday? Though the holiday season has just begun, it has already set the bar for 2010. Retailers are setting new records in terms of email volume and finding new and exciting ways to get ahead...
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November 30, 2009: Who Came Up with "Mansformation"?
From: Bluefly Subject Line:Double Dip: Take $30 Off $150 + Free Shipping - 4 HOURS ONLY! Date: Monday, November 23, 2009 Bluefly's gift guide this year centers around 9 or so female characters, collectively called the Fashionistas, as well...
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From: Kohls.com Subject Line: FREE SHIPPING. 3 Days Only! Date: Thursday, November 19, 2009 From: J.Crew Subject Line: INSIDER SALE reminder. Ends tomorrow. 20% off your order of $150+. Date: Tuesday, November 17, 2009 From: Lands' End Subject Line:...
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From: Anthropologie Subject Line:Our niftiest gifts & cleverest contraptions. Date: Wednesday, November 11, 2009 There's no lack of love for Anthropologie on this blog, but this gift guide in particular is really nicely done. I love the dimension created...
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From: fredflare.com Subject Line: 30% OFF + a dancing kitten Date: Wednesday, November 4, 2009 Check out this very cute and savvy Holiday Preview from Fred Flare. Do you want to see that dancing kitten? Yes! A million times...
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From: Etsy Subject Line: Etsy Finds: Trick or Treat Date: Tuesday, November 3, 2009 Etsy.com is a bastion of offbeat, cool-girl style, so it's no wonder they put the "personal picks" trend to such good use. In this email,...
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