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Author Archive: Raleigh Briggs

January 14, 2010: Know Your Demographic

Posted by Raleigh Briggs at 11:13 AM
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From: Bluefly Subject Line: Winter Trend Watch + SHOE SALE! Date: Monday, December 28, 2009 I am usually less than impressed by Bluefly's emails: their recent habit of using "OMG!" as the headline of nearly every email leaves me...
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December 29, 2009: Nice Emails Finish First

Posted by Raleigh Briggs at 1:53 PM
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From:Athleta Subject Line: Last Call for Standard Delivery by Christmas Date: Wednesday, December 16, 2009 Congratulations to Athleta for this piece of copy wizardry. I'm not motivated by "Hurry! Do It NOW!" emails--I don't like being rushed--but I'm genuinely...
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December 8, 2009: Mmm...Cozy.

Posted by Raleigh Briggs at 9:19 AM
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From: Martin + Osa Subject Line: All Sweaters 50% Off Now Through Sunday, December 6 Date: Thursday, December 03, 2009 After my recent post chiding Kohl's for its imprudent use of a brightly colored background, I thought I'd offer...
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December 2, 2009: Black Friday and Cyber Monday Set Retail Email Volume Records

Posted by Raleigh Briggs at 12:20 PM
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Black Friday, Cyber Monday...Cyber Sunday? Though the holiday season has just begun, it has already set the bar for 2010. Retailers are setting new records in terms of email volume and finding new and exciting ways to get ahead...
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November 30, 2009: Who Came Up with "Mansformation"?

Posted by Raleigh Briggs at 11:50 AM
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From: Bluefly Subject Line:Double Dip: Take $30 Off $150 + Free Shipping - 4 HOURS ONLY! Date: Monday, November 23, 2009 Bluefly's gift guide this year centers around 9 or so female characters, collectively called the Fashionistas, as well...
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November 20, 2009: Use Your Words

Posted by Raleigh Briggs at 4:20 PM
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From: Kohls.com Subject Line: FREE SHIPPING. 3 Days Only! Date: Thursday, November 19, 2009 From: J.Crew Subject Line: INSIDER SALE reminder. Ends tomorrow. 20% off your order of $150+. Date: Tuesday, November 17, 2009 From: Lands' End Subject Line:...
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November 11, 2009: Marvelous, Wondrous

Posted by Raleigh Briggs at 3:32 PM
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From: Anthropologie Subject Line:Our niftiest gifts & cleverest contraptions. Date: Wednesday, November 11, 2009 There's no lack of love for Anthropologie on this blog, but this gift guide in particular is really nicely done. I love the dimension created...
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November 4, 2009: Did You Say Dancing Kitten?

Posted by Raleigh Briggs at 3:40 PM
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From: fredflare.com Subject Line: 30% OFF + a dancing kitten Date: Wednesday, November 4, 2009 Check out this very cute and savvy Holiday Preview from Fred Flare. Do you want to see that dancing kitten? Yes! A million times...
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November 3, 2009: Go Quirky or Go Home

Posted by Raleigh Briggs at 9:50 AM
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From: Etsy Subject Line: Etsy Finds: Trick or Treat Date: Tuesday, November 3, 2009 Etsy.com is a bastion of offbeat, cool-girl style, so it's no wonder they put the "personal picks" trend to such good use. In this email,...
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