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June 21, 2010: Best Practices for Change of Email Address
From: Various Email Footers Date: June, 2010Way back in October 2009, when Smith-Harmon became Smith Harmon, a Responsys Company, we went through a change of email platforms. I kept telling myself that I would learn to like the change and/or...
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From: The Hatch at Hayneedle.com Subject Line: June 2 to June 4 ... see what's in The Hatch this week! Date: Wednesday, June 2, 2010Hayneedle is a collection of over 200 online specialty stores, and IMHO they are doing...
Read more May 27, 2010: The Secret & Mysterious Discount Strikes Again
From: Company Kids Subject Line: Shhh! A secret offer just for you - up to 40% Off! Date: Thursday, May 27, 2010Maybe I've been looking at Retail Emails too long, and perhaps I've gotten a little jaded, but I...
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From: Ancestry.com Subject Line: Thanks for your patience Date: Thursday, May 20, 2010From: Ancestry.com Subject Line: A token of our appreciation Date: Friday, May 21, 2010Most of the time, I am Ancestry.com's biggest fan - I find it to...
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From: crewcutsSubject Line: cooper's D.I.Y tipsDate: Saturday, March 6, 2010This is actually a spread from the physical catalog, but it completely grabbed my attention, and I'm hoping for crewcuts to create an email campaign based on the DIY idea. I...
Read more January 12, 2010: Product Giveaway as Enticement for Reviews
From: CHEFSSubject Line: LYLA: Win a Top Rated Kitchen Product from CHEFS Catalog!Date: Tuesday, January 12, 2010I still haven't quite completely dealt with my mess of an email in-box in the aftermath of the holiday season, so I have to...
Read more December 4, 2009: I Can Resist Everything Except Temptation...
From: Williams-SonomaSubject Line: 1 Day Only: 50% Off Ebelskiver Filled Pancake Pan Online & In StoresDate: Friday, December 4, 2009 I always thought this was a Mae West quote, but The Googles informs me that it was actually attributed...
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From: UrbanDaddy (and J.Crew) Subject Line(s): Read below to see the good ones... :) Date(s): Tuesday, October 13, 2009 - Soon to be Discontinued What is UrbanDaddy? Is it a "Who's your Daddy" kind of a Daddy and got...
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From: Restoration HardwareSubject Line: Introducing the Mayfair Secretary TrunkDate: Wenedsday, September 16, 2009From: Restoration Hardware Subject Line: Introducing the Oviedo Chaise Date: Wenedsday, September 30, 2009I found out from reading the apartment therapy blog that Restoration Hardware has recently...
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From: Modcloth.comSubject Line: Take a look, at our new Fall Coverings!Date: Wenedsday, September 30, 2009I totally fell in love with this email. First of all, I feel like I must have nearly each individual item featured here! Next, I...
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From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Sunday, September 13, 2009 From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Thursday, September 24, 2009 From: Abercrombie & Fitch Subject Line: Young...
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From: Diapers.com Subject Line: Re-Order in Seconds Date: Monday, August 24, 2009Generally speaking, I can be considered a walking advertisement for Diapers.com. They carry so much more than just diapers: formula, shampoo, skincare items, books, toys, and pretty much...
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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: Monday, August 24, 2009From: Ann Taylor Subject Line: Fall In Love With The New ANN: Enjoy 30% Off In Stores & Online Date:...
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From: katespade.com Subject Line: most likely to... Date: Saturday, September 26, 2009Much as I love email, there are times when the sorting through the ridiculously full in-box can feel just a tad like a chore. With that said, I...
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From: Twitter Subject Line: "Fake Name" is now following you on Twitter! Date: Wednesday, August 5, 2009I'm sorry... I know it's not a very nice thing to say, and I'll probably catch flak for it, but I am simply...
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From: Yelp Subject Line: Wacarra Y. would like to be your friend on Yelp Date: Wednesday, August 5, 2009Until today, I had just my one "friend" on Yelp (I've always been a little slow with the Social Media thing)....
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From: iTunes Store Subject Line: Your Season Pass for Top Chef Masters, Season 1 Date: Wednesday, July 8, 2009From: iTunes Store Subject Line: New episode for download - Top Chef Masters, Season 1 Date: Thursday, July 23, 2009I recently...
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From: BananaRepublic.com Subject Line: Save up to $500. Online Only. Date: Thursday, July 9, 2009I'd be curious to know how this Email worked for BR. While I love a good mystery, this just seems a little strange to me....
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From: crewcuts Subject Line: the new crewcuts catalog is here Date: Friday, July 31, 2009I must admit, I got a wee bit teary-eyed at how adorable this image is. It is just so darn sweet! I love how, not...
Read more June 12, 2009: Excellent Email from Small Business Owners
From: Chris MichaelsSubject Line: Summer update from Chris Michelson & NFHDate: June 11, 2009I have numerous friends that are Small Business Owners that do Email newsletters/promotions/etc. related to their businesses. On the whole, I am fairly impressed how far...
Read more May 27, 2009: Unusual Cross Promotion Combo: Stay Now, Rock Later
From: Starwood Preferred GuestSubject Line: Rock Your Summer with Concert Tickets from SPGDate: May 27, 2009Is it me, or is this a weird pairing? I wonder if I was "picked from the crowd" because I happen to subscribe to...
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From: Lands' End Subject Line: Free Shipping + save 4 ways for 4 days Date: Friday, May 15, 2009 This Email creative just sort of jumped out at me and made me happy! It's very simple, yet somehow the...
Read more May 14, 2009: My Top 4 Club Card Specials Are Not Mine
From: Safeway Subject Line: LYLA, your top 4 Club Card Specials plus Big Savings inside! Date: Thursday, May 14, 2009 A while back (Thanksgiving 2008), I got mad at Safeway.com - they charged me for about $50 worth of...
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From: Neiman Marcus Subject Line: It's your lucky day: There's still time to SAVE! Date: Wednesday, March 11, 2009 From: ModCloth.com Subject Line: We've got a pot of GOLD at the end of the rainbow! Date: Tuesday, March 17,...
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From: Kate Spade Subject Line: decorate! with accessories for enchanted evenings Date: Tuesday, November 18, 2008 From: Gucci Subject Line: gucci – spring summer 2009 women’s shoes Date: Tuesday, March 10, 2009 From: shopbop.com Subject Line: How to Wear...
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From: The Ritz-Carlton Subject Line: The Ritz-Carlton Provides a Romantic Western Getaway Date:Wednesday, February 11, 2009 This caught my eye for a number of reasons. A few (ahem!) years ago, in my life before Email Marketing, I used to...
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From: Bloomingdale's Subject Line: Spring Trunk Show: Meet The New Designers We Love! Date: Monday, February 9, 2009 From: Saks Fifth Avenue Subject Line: Celebrity Style A-List Date: Friday, February 13, 2009 From: Bergdorf Goodman Subject Line: Front Row...
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From:CUSP Subject Line: Oops! The site is back up! Enjoy SALE + FREE ONLINE SHIPPING! Date:Friday, November 7, 2008 I think that is probably one of the best (if not the best) apology Email I can recall seeing. When...
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From: Ann Taylor Subject Line: Celebrations: New Dresses Have Arrived! Date:Wednesday, August 20, 2008 I can't explain why, but this email was like finding out that I've been cheated on for sure by somebody that I've been so loyal...
Read more September 10, 2008: Giant CTA or Recovery Module? - Smack Dab in the Center
From: Saks Fifth Avenue Subject Line: WANT IT! Fall Trends are Here! Date: Monday, September 8, 2008 I can't stop staring at this Email! (And it's not for a good reason.) The giant Call to Action or Recovery Module...
Read more August 19, 2008: Using a Coupon to Entice Cutomers to Take Your Survey
From: Borders Subject Line:30% Off Coupon for One Minute of Your Time Date: Monday, August 18, 2008 I must be channeling my late Grandma Nixon: I am a sucker for a coupon. (She actually was more practical - she'd...
Read more August 19, 2008: Using Humor to Entice Cutomers to Take Your Survey
From: Daily Candy Subject Line:DailyCandy SF - Open Water Date: Tuesday, August 12, 2008 The Brown Cannon 3 Surfboards featured in this Email are beautiful, but the part that caught my eye, was the "SHARE WITH THE CLASS -...
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From: Kate Spade Subject Line: talk of the town: luxurious pieces for fall Date: Tuesday, August 19, 2008 One of the biggest hazards of the job is opening these gorgeous emails and thinking that "I must have this!". Fortunately...
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