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Retail Email Blog
Author Archive: Lyla Reinero

June 21, 2010: Best Practices for Change of Email Address


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From: Various Email Footers Date: June, 2010Way back in October 2009, when Smith-Harmon became Smith Harmon, a Responsys Company, we went through a change of email platforms. I kept telling myself that I would learn to like the change and/or...
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June 4, 2010: Down the Hatch


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From: The Hatch at Hayneedle.com Subject Line: June 2 to June 4 ... see what's in The Hatch this week! Date: Wednesday, June 2, 2010Hayneedle is a collection of over 200 online specialty stores, and IMHO they are doing...
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May 27, 2010: The Secret & Mysterious Discount Strikes Again


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From: Company Kids Subject Line: Shhh! A secret offer just for you - up to 40% Off! Date: Thursday, May 27, 2010Maybe I've been looking at Retail Emails too long, and perhaps I've gotten a little jaded, but I...
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May 21, 2010: How to Say Sorry Like You Mean It


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From: Ancestry.com Subject Line: Thanks for your patience Date: Thursday, May 20, 2010From: Ancestry.com Subject Line: A token of our appreciation Date: Friday, May 21, 2010Most of the time, I am Ancestry.com's biggest fan - I find it to...
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March 9, 2010: DIY Cuteness


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From: crewcutsSubject Line: cooper's D.I.Y tipsDate: Saturday, March 6, 2010This is actually a spread from the physical catalog, but it completely grabbed my attention, and I'm hoping for crewcuts to create an email campaign based on the DIY idea. I...
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January 12, 2010: Product Giveaway as Enticement for Reviews


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From: CHEFSSubject Line: LYLA: Win a Top Rated Kitchen Product from CHEFS Catalog!Date: Tuesday, January 12, 2010I still haven't quite completely dealt with my mess of an email in-box in the aftermath of the holiday season, so I have to...
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December 4, 2009: I Can Resist Everything Except Temptation...


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From: Williams-SonomaSubject Line: 1 Day Only: 50% Off Ebelskiver Filled Pancake Pan Online & In StoresDate: Friday, December 4, 2009 I always thought this was a Mae West quote, but The Googles informs me that it was actually attributed...
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October 29, 2009: Who's Your Daddy?


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From: UrbanDaddy (and J.Crew) Subject Line(s): Read below to see the good ones... :) Date(s): Tuesday, October 13, 2009 - Soon to be Discontinued What is UrbanDaddy? Is it a "Who's your Daddy" kind of a Daddy and got...
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October 2, 2009: Missing the Opportunity


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From: Restoration HardwareSubject Line: Introducing the Mayfair Secretary TrunkDate: Wenedsday, September 16, 2009From: Restoration Hardware Subject Line: Introducing the Oviedo Chaise Date: Wenedsday, September 30, 2009I found out from reading the apartment therapy blog that Restoration Hardware has recently...
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October 2, 2009: Modcloth Has it Covered


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From: Modcloth.comSubject Line: Take a look, at our new Fall Coverings!Date: Wenedsday, September 30, 2009I totally fell in love with this email. First of all, I feel like I must have nearly each individual item featured here! Next, I...
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October 2, 2009: Marketing to the ADD Crowd


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From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Sunday, September 13, 2009 From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Thursday, September 24, 2009 From: Abercrombie & Fitch Subject Line: Young...
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September 30, 2009: Thanks For Trying


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From: Diapers.com Subject Line: Re-Order in Seconds Date: Monday, August 24, 2009Generally speaking, I can be considered a walking advertisement for Diapers.com. They carry so much more than just diapers: formula, shampoo, skincare items, books, toys, and pretty much...
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September 30, 2009: The New Ann...


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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: Monday, August 24, 2009From: Ann Taylor Subject Line: Fall In Love With The New ANN: Enjoy 30% Off In Stores & Online Date:...
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September 30, 2009: Most Likely to... Open Email


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From: katespade.com Subject Line: most likely to... Date: Saturday, September 26, 2009Much as I love email, there are times when the sorting through the ridiculously full in-box can feel just a tad like a chore. With that said, I...
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August 5, 2009: Twitter is for Twits


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From: Twitter Subject Line: "Fake Name" is now following you on Twitter! Date: Wednesday, August 5, 2009I'm sorry... I know it's not a very nice thing to say, and I'll probably catch flak for it, but I am simply...
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August 5, 2009: Yelp is So Social


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From: Yelp Subject Line: Wacarra Y. would like to be your friend on Yelp Date: Wednesday, August 5, 2009Until today, I had just my one "friend" on Yelp (I've always been a little slow with the Social Media thing)....
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August 4, 2009: Bravo to The iTunes Store


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From: iTunes Store Subject Line: Your Season Pass for Top Chef Masters, Season 1 Date: Wednesday, July 8, 2009From: iTunes Store Subject Line: New episode for download - Top Chef Masters, Season 1 Date: Thursday, July 23, 2009I recently...
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August 4, 2009: Mystery Savings


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From: BananaRepublic.com Subject Line: Save up to $500. Online Only. Date: Thursday, July 9, 2009I'd be curious to know how this Email worked for BR. While I love a good mystery, this just seems a little strange to me....
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August 4, 2009: Cutest Image Ever!


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From: crewcuts Subject Line: the new crewcuts catalog is here Date: Friday, July 31, 2009I must admit, I got a wee bit teary-eyed at how adorable this image is. It is just so darn sweet! I love how, not...
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June 12, 2009: Excellent Email from Small Business Owners


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From: Chris MichaelsSubject Line: Summer update from Chris Michelson & NFHDate: June 11, 2009I have numerous friends that are Small Business Owners that do Email newsletters/promotions/etc. related to their businesses. On the whole, I am fairly impressed how far...
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May 27, 2009: Unusual Cross Promotion Combo: Stay Now, Rock Later


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From: Starwood Preferred GuestSubject Line: Rock Your Summer with Concert Tickets from SPGDate: May 27, 2009Is it me, or is this a weird pairing? I wonder if I was "picked from the crowd" because I happen to subscribe to...
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May 15, 2009: Happy Colors


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From: Lands' End Subject Line: Free Shipping + save 4 ways for 4 days Date: Friday, May 15, 2009 This Email creative just sort of jumped out at me and made me happy! It's very simple, yet somehow the...
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May 14, 2009: My Top 4 Club Card Specials Are Not Mine


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From: Safeway Subject Line: LYLA, your top 4 Club Card Specials plus Big Savings inside! Date: Thursday, May 14, 2009 A while back (Thanksgiving 2008), I got mad at Safeway.com - they charged me for about $50 worth of...
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March 17, 2009: Seeing Green for St. Paddy's Day


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From: Neiman Marcus Subject Line: It's your lucky day: There's still time to SAVE! Date: Wednesday, March 11, 2009 From: ModCloth.com Subject Line: We've got a pot of GOLD at the end of the rainbow! Date: Tuesday, March 17,...
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March 16, 2009: All That Glitters is Gold


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From: Kate Spade Subject Line: decorate! with accessories for enchanted evenings Date: Tuesday, November 18, 2008 From: Gucci Subject Line: gucci – spring summer 2009 women’s shoes Date: Tuesday, March 10, 2009 From: shopbop.com Subject Line: How to Wear...
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March 16, 2009: Forced Perspective


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From: The Ritz-Carlton Subject Line: The Ritz-Carlton Provides a Romantic Western Getaway Date:Wednesday, February 11, 2009 This caught my eye for a number of reasons. A few (ahem!) years ago, in my life before Email Marketing, I used to...
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March 16, 2009: Snapshot of a Trend?


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From: Bloomingdale's Subject Line: Spring Trunk Show: Meet The New Designers We Love! Date: Monday, February 9, 2009 From: Saks Fifth Avenue Subject Line: Celebrity Style A-List Date: Friday, February 13, 2009 From: Bergdorf Goodman Subject Line: Front Row...
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November 7, 2008: Best Ever OOPS


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From:CUSP Subject Line: Oops! The site is back up! Enjoy SALE + FREE ONLINE SHIPPING! Date:Friday, November 7, 2008 I think that is probably one of the best (if not the best) apology Email I can recall seeing. When...
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September 10, 2008: Ann Taylor, Say It Isn't So


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From: Ann Taylor Subject Line: Celebrations: New Dresses Have Arrived! Date:Wednesday, August 20, 2008 I can't explain why, but this email was like finding out that I've been cheated on for sure by somebody that I've been so loyal...
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September 10, 2008: Giant CTA or Recovery Module? - Smack Dab in the Center


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From: Saks Fifth Avenue Subject Line: WANT IT! Fall Trends are Here! Date: Monday, September 8, 2008 I can't stop staring at this Email! (And it's not for a good reason.) The giant Call to Action or Recovery Module...
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August 19, 2008: Using a Coupon to Entice Cutomers to Take Your Survey


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From: Borders Subject Line:30% Off Coupon for One Minute of Your Time Date: Monday, August 18, 2008 I must be channeling my late Grandma Nixon: I am a sucker for a coupon. (She actually was more practical - she'd...
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August 19, 2008: Using Humor to Entice Cutomers to Take Your Survey


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From: Daily Candy Subject Line:DailyCandy SF - Open Water Date: Tuesday, August 12, 2008 The Brown Cannon 3 Surfboards featured in this Email are beautiful, but the part that caught my eye, was the "SHARE WITH THE CLASS -...
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August 19, 2008: Love this coat!


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From: Kate Spade Subject Line: talk of the town: luxurious pieces for fall Date: Tuesday, August 19, 2008 One of the biggest hazards of the job is opening these gorgeous emails and thinking that "I must have this!". Fortunately...
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