  
From: net-a-porter.com Subject Line: What's new for you on Monday Date: Monday, March 15, 2010 9:34 AM In November, I shared my hesitations about NET-A-PORTER's designer preference-driven emails. I had been auto-signed up for Burberry designer updates because I...
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February 25, 2010: "Mad, Bad and Dangerous to Know"
From: The Zoe Report Subject Line: TZR: Best Overall Date: Thursday, February 25, 2010 Don't tell me that because your technology is limited or your staff is small that you can't achieve relevance. This Zoe Report email is a...
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From: Lisa Harmon Subject Line: Email Idols Date: Wednesday, February 3, 2010 For those of you who didn't make it to the EEC's 2010 Conference, I'd like to share with you the fun of and the learnings from our...
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From: Lisa Harmon Subject Line: Beyond Best Practices Date: Wednesday, February 3, 2010 I was lucky enough to meet and talk with Marc Borgers and Michael Straathof of Borgers&Straathof at last week's EEC 2010 Email Evolution Conference. We chatted...
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In October, I wrote about the genius EEC Marketing Haiku Slam. Since then (at random moments on the elliptical or on an airplane), when inspiration strikes I jot one down. My most recent favorite is below. I'd love to hear...
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From: Email Experience Council Subject Line: Happy Holidays From the eec & Smith-Harmon - 2 Gifts Inside Date: Thursday, December 17, 2009 I try not to get high on my own supply, but check out this AWESOME horizontally-scrolling, animated...
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December 14, 2009: "Look mummy, there's an airplane up in the sky."
From: Mileage Plus Subject Line: Happy Holidays from Mileage Plus Date: Saturday, December 12, 2009 Always glad to see a holiday greeting, and always happy to find fun animated GIFs in the inbox like this one from United: Look...
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December 11, 2009: From the Email Insider Summit: Email Top Chef Masters
For those of you who missed this year's Email Insider Summit, we've brought our "Email Top Chef Masters" presentation to you: Download the PowerPoint here > Plus, read what people are saying about the preso: Arti Parikh from Orbitz...
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From: net-a-porter.com Subject Line: What's new for you on Wednesday Date: Wednesday, November 25, 2009 Earlier this month I wrote about a positive experience with an email message from net-a-porter.com. While I maintain that their intention to message on...
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From: Gilt Groupe Subject Line: Valentino Pret-a-Porter, Jonathan Kelsey, Jewelry by Isharya Starts Today at Noon ET Date: Wednesday, November 25, 2009 If you like beautiful things and you don't already get emails from Gilt Groupe, you should. Shouldn't....
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From: The Zoe Report Subject Line: TZR: Straight To Jail Date: Friday, October 9, 2009 From: net-a-porter.com Subject Line: Lisa, see what's new for you this Monday Date: Monday, November 2, 2009 Those of you who follow me on...
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I've always believed that email is an art form. The whole industry's in on it with the genius eec Email Haiku Slam. Below are just a handful of the awesome examples. Check out all the email poetry entries - and...
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From: Williams-Sonoma Subject Line: Order Confirmation #092857855452 Date: Monday, October 12, 2009 If you're looking for the right way to do transactional messaging, this Williams-Sonoma Order Confirmation message is a bastion of best practices: (1) The smarts start with...
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September 25, 2009: I Like to Think of Myself as a Snow Leopard
From: Apple Business University Village Subject Line: Snow Leopard Event at the Apple Store Date: Thursday, September 17, 2009 This message is interesting to me for two reasons. No, three: (1) I like that it's addressed to me as...
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From: Starbucks.com Subject Line: Turn your iPhone˙ into your Starbucks Card Date: Wednesday, September 23, 2009 OK. I saw this and was like, "Is this not the moment we've all been waiting for?" It's basically the holy grail. To...
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From: Twitter Subject Line: Reset your Twitter password Date: Wednesday, August 26, 2009 It's super-easy to overlook or "dial in" your transactional messaging. Twitter does it smarter with their "password reset" email message: "Can't remember your password, huh? It...
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August 13, 2009: Candidate for Best Subject Line EVER!!!
From: YogaBlaze Subject Line: Bourgeois Sufferings & The Practice of Staying Date: Monday, August 3, 2009 The newsletter itself is (visually) a dog's breakfast, but how's this for a compelling subject line :)!?!? Bourgeois Sufferings & The Practice of Staying...
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From: DailyCandy Seattle Dedicated E-mail - Take It to the Bank Subject Line: DailyCandy Date: Monday June 22, 2009 I thought I subscribed to Daily Candy, not Daily Medicine! Ugh! While I'm fine with a beauty, retail or pop...
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From: Get the newsletter people describe as "highly unannoying"! Subject Line: someecards Date: Thursday, June 4, 2009 I got a hilarious card from a co-worker from someecards.com recently. I then used the service to send one myself, and received...
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From: Let's Not Motor Day: Friday June 5 Subject Line: MINIUSA Date: Friday, May 22, 2009 Two little surprises in one MINI email: (1) The preheader link -- "Having trouble viewing this email? Click here to view it in...
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May 19, 2009: Unsub Confirmation Emails: Yay or Nay?
From: CB2: Unsubscribe Request Subject Line: CB2 Date: Tuesday, May 19, 2009 Unsubscribe verification emails: good idea, or "too much" when a subscriber's request is already confirmed on a landing page at the end of the opt-out process? I'm...
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May 2, 2009: "... Ballerina / You must've seen her ..."
From: introducing our first ever crewcuts catalog + free shipping Subject Line: J.Crew Date: Friday, May 1, 2009 I am all about beauty and brains. This image has both. (1) It's delightful with sorbet colors, chalk swirls and jungle...
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From: Please add our new mailing address to your contact list Subject Line: JetBlue Airways Date: Thursday, April 9, 2009 I received this email from JetBlue a few Thursdays ago. My initial reaction: "What a gratuitous use of the...
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From: South Seas Island Resort Subject Line: Experience South Seas Date: Tuesday, April 28, 2009 Unfortunately, I received this email immediately after booking my South Seas travel (and simultaneously signing up for their email program) for roughly double the...
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From: Johnnie Boden Subject Line: New Mini Boden is in with 15% off plus FREE shipping Date: Tuesday, April 14, 2009 This Mini Boden email is a creative delight! (1) Love the polka-dot background; great playful backdrop. (2) The...
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From: Coach Subject Line: have you seen it? the new coach.com Date: Monday, April 4, 2009 Coach.com announced their website revamp via email this morning. In contrast to the very focused approach taken by Williams-Sonoma in 2008, Coach's message...
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From: shopbop.com Subject Line: You've Got It, Flaunt It! Styles that Showcase Your Best Feature, How to Wear the Harem Pant + Our Top 5 Handbags in the New Style File Date: Friday, March 27, 2009 Shopbop's "got it"...
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From: Coach Subject Line: shine with new metallic op art. Date: Friday, March 20, 2009 As a vertical preview pane user, I was struck by the positive user experience I had viewing Coach's "op art" email in my preview...
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March 25, 2009: From Inbox to In-reality: Geo-targeted Event Messaging
From: Starbucks.com Subject Line: Celebrate the Seattle spring with cool jazz and hot coffee Date: Friday, March 20, 2009 This year, folks have been talking quite a bit about geo-targeting and local messaging -- namely, doing more of it....
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From: Barneys New York Subject Line: CHRISTOPHER BAILEY and ED WESTWICK - Burberry Blow-Out Babble! Date: Thursday, March 19, 2009 Ed Westwick is fabulous!...
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March 11, 2009: What!? Who said email isn't sexy!?
From:Lisa Harmon Subject Line: What!? Who said email isn't sexy!? Date: March 11, 2009 Looks like we've hit the big time, kids! Special thanks to Mike Smayo of Thrillist for forwarding along this BusinessWeek article about the efficacy of email...
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From: Lisa Harmon Subject Line: Starbucks VIA™ Ready Brew Date: Tuesday, March 3, 2009 If you didn't stop at Starbucks yet this morning, you may not have seen the window and in-store promotions for the new VIA™ Ready Brew....
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February 14, 2009: REI and Smith-Harmon Win eec People’s Choice Award: Best in Email
From: Smith-Harmon Subject Line: REI and Smith-Harmon Win eec People’s Choice Award: Best in Email Date: February 14, 2009 Year-long Welcome Email Series Recognized by Industry Peers as Groundbreaking SEATTLE, February 13, 2009 — Smith-Harmon, Inc., an email marketing strategy...
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February 12, 2009: EEC09: Email Creative Fight Night Presentation Now Available!
From: Lisa Harmon Subject Line: EEC09: Email Creative Fight Night Presentation Now Available! Date: Thursday, February 12, 2009 From Left to Right: Sam White of eROI, Lisa Harmon of Smith-Harmon, Julian Scott of Responsys, Mike Corak of Mighty Interactive...
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From: InStyle.com Subject Line: Look of the Day: Michelle Obama Date: Wednesday, January 21, 2009 From: Barneys New York Subject Line: Mrs. Obama and Barneys LOVE... Date: Wednesday, January 21, 2009 Yesterday, the world wasn't only inspired by President...
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January 8, 2009: A FREE Email Redesign? Yes, Please!
From: Smith-Harmon Subject Line: Get a FREE Email Redesign Date: January 8, 2009 Hey, all you EEC attendees, listen up. This is your chance to get a FREE email redesign. Yep, you heard that right. A FREE email redesign! As...
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December 22, 2008: A Horrible Tale of Holiday Ingratitude
From: Barneys New York Subject Line: A Horrible Tale of Holiday Ingratitude by Simon Doonan Date: Saturday, December 20, 2008 In an inbox FULL of last-minute shipping offers, this subject line POPPED like crazy!: A Horrible Tale of Holiday...
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December 1, 2008: We Name Retail Email Expert Chad White as Research Director
From: Smith-Harmon Subject Line: Stop the Press! Date: December 1, 2008 Smith-Harmon Names Retail Email Expert Chad White as Research Director Email Marketing Agency Launches Research Library SEATTLE, Dec. 1, 2008 — Smith-Harmon, Inc., an email marketing strategy and...
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From: Pottery Barn Kids Subject Line: From Me To You. Date: Saturday, November 8, 2008 From: Eddie Bauer Subject Line: An important message regarding Eddie Bauer gift cards. Date: Monday, November 24, 2008 From: Pottery Barn Kids Subject Line:...
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I know, I know: sales go down and the emails go out. But how many is too many? Thanks to two of my favorite marketers – the online marketing dynamic duo Amy Norton and Alexis Howe at Costco.com –...
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November 19, 2008: 2008 Retail Email Subscription Benchmark Study Released!
From: Me Subject Line: 2008 Retail Email Subscription Benchmark Study Released! Date: Wednesday, November 19, 2008 2007 was all about relevancy. 2008 is all about the subscriber. In fact, subscribers are the new black. Stay on top of the...
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From: Anthropologie Subject Line: The warmest zzz's Date: Friday, November 14, 2008 In keeping with our "senses" theme from this week's Email Insider, I feel like I can almost reach out and touch the textures featured in this Anthropologie...
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November 12, 2008: Always Have Smooth Landings with the Landing Page Checklist
From: Me Subject Line: Always Have Smooth Landings with the Landing Page Checklist Date: Wednesday, October 12, 2008 Check out the checklist > BTW: Interested in joining the eec Design Roundtable? See details here > You’ve swept your customers...
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From: Last, First Subject Line: FW: pre-sell Date: Wednesday, October 29, 2008 From: NORDSTROM Subject Line: 40% Off or More! Half-Yearly Sale for Women & Kids! Date: Wednesday, November 5, 2008 We love "The Nordstrom Way" over here at...
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From: shopbop.com Subject Line: On Trend + On Point: 8 Pieces That Define the Season Date: November 6, 2008 Studies show: lists work. People love numbers. They're so definitive. So digestible. What I find interesting about this list is...
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From: Williams-Sonoma Subject Line: Holiday Pie Baking: Favorite Tools Date: November 5, 2008 BTW: See the animation here > I love apple pie, and I love this Williams-Sonoma top nav Shipping/Countdown animation. Way to add visual interest while simultaneously...
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October 31, 2008: Happy Halloween from Smith-Harmon!
From: Me Subject Line: Happy Halloween from Smith-Harmon Date: Friday, October 31, 2008 For your entertainment: the Smith-Harmon team in costume! Oh how we've grown since the 2007 holiday... From left to right: Rachel and Deckard from Bladerunner, a...
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While I do tend to find pop-ups annoying, I am a fan of J.Crew's email address collection pop-ups. I've included two here: the green graphical one made it's first appearance about a year-and-a-half ago; the white one with imagery...
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From: Starbucks.com Subject Line: Starbucks has nutritious ways to start your day Date: Monday, September 15, 2008 I like that Starbucks used a letter format to notify rewards members of their new breakfast options; it lends a sense of...
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September 12, 2008: Kiss and Tell: Sephora Customer Reviews
From: Sephora Subject Line: Rate. Review. Win! Date: Thursday, September 11, 2008 See the email > Some of you might have already seen my EEC blog post about Customer Reviews. I'm psyched to see Sephora doing such a great...
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August 26, 2008: Retail Email Guide to the Holiday Season
From: Me Subject Line: Retail Email Guide to the Holiday Season Date: Tuesday, August 26, 2008 This just in: the Email Experience Council just released the Retail Email Guide to the Holiday Season! Last year, the eec tracked more...
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From: Me Subject Line: Blog Olympics: Passing the Baton Date: Wednesday, August 20, 2008 I was delighted to see that so many of the blogs we respect - and from which we derive so much inspiration - included us in...
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From: Me Subject Line: Put Your Welcome Message to Work with the Welcome Message Checklist Date: Friday, August 15, 2008 Check out the checklist > BTW: Interested in joining the eec Design Roundtable? See details here > Welcome messages...
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From: MINIUSA Subject Line: What's Your Carfun Footprint? Date: Thursday, August 14, 2008 Two weeks ago I had an extremely positive customer experience buying a new MINI. It was quite honestly the first time I've gone through the car...
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From: Neiman Marcus Subject Line: New UGG boots: Warm your feet + FREE SHIPPING Date: Friday, August 8, 2008 Ugh! Are you serious!?!? Despite the UGGs, for those of you who haven't read it, Mr. Stanley has infinite wisdom...
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From: NORDSTROM Subject Line: Ten Things: Transform Your Style for Fall Date: Sunday, August 10, 2008 I'm late to The Experience Economy party, having just listened to the audio book last week. If you haven't read it yet, (1)...
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From: Daily Top 10 Subject Line: CNN.com Daily Top 10 Date: Wednesday, August 6, 2008 From: Daily Top 10 Date: CNN.com Daily Top 10 Date: Wednesday, August 6, 2008 From a creative perspective, I am a major fan of...
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From: eleVAte Subject Line: Welcome to eleVAte! Date: Wednesday, March 19, 2008 First of all, I love Virgin America. Second of all, I love this eleVAte welcome email for at least two reasons: (1) It includes all the details...
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From: J.Crew Subject Line: With our apologies... Date: Wednesday, July 30, 2008 I have had some dramatically bad experiences at jcrew.com over the past month. I appreciate that they sent out an apology; I did not get one from...
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From: fredflare.com Subject Line: Grace Kelly goes camping... Date: Wednesday, July 30, 2008 I adore the idea of Grace Kelly camping with the Hardy Boys. That is a fantastic notion. Reminds me of the style little Emma Roberts sported...
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From: Sephora Beauty Insider Subject Line: PERK ALERT! Stila's New Palette. Beauty Insiders Only. Date: Sunday, July 20, 2008 See the email > Some of you might have already seen my EEC blog post about Sephora. They are doing...
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From: Coach Subject Line: Hamptons Collection: Online Now, In Stores Friday Date: Wednesday, July 23, 2008 See the email > For those of you who knew me way back when...I'm such a fool for a sparkly tiara ;)!...
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From: Bliss Beaut-e-mail Subject Line: scared to tan-it-yourself? Date: Monday, July 21, 2008 See the email > BTW: Dude, use HTML text, especially when your graphical text already looks like HTML! I like how Bliss embeds product promotions into...
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From: Tully's Email Club Subject Line: Happy Birthday from Tully's Date: Sunday, July 13, 2008 From: Sephora Beauty Insider Subject Line: A Birthday Surprise from Sephora Date: Monday, July 14, 2008 Birthday emails are low-hanging fruit: they are one...
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From: Delta Air Lines Subject Line: An Open Letter to All Airline Customers Date: Wednesday, July 9, 2008 This is interesting...Airlines CEOs are "taking the extraordinary step of writing (a) joint letter" to make a case against oil speculators....
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From: Pottery Barn Kids Subject Line: Summer Sale: Save up to 50% on safari bedding, outdoor furniture & more! Date: Thursday, July 10, 2008 See the email > This Pottery Barn Kids email is interesting for two reasons: (1)...
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From: Barneys New York Subject Line: YA Touch of STRIPE from Miu Miu and Philip Crangi Date: Wednesday, July 9, 2008 I realize this isn't supposed to be a fashion blog, but I was compelled enough by this shoes/earrings...
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From: Starbucks.com Subject Line: Starbucks Card rewards are waiting for you Date: Tuesday, July 1, 2008 From: Amazon.com Date: Depends on Prime Sign-up Date Notably difficult to depict are the ephemeral benefits that come with products like gift cards...
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From: Tommy Bahama Subject Line: Your Grill or Mine? Try Our Blackberry Brandy BBQ Ribs Date: Wednesday, July 2, 2008 I love this subject line: "Your Grill or Mine? Try Our Blackberry Brandy BBQ Ribs" - it's super-cute -...
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June 24, 2008: Email Design Checklists Save the Day: Avoiding Common Pitfalls
From: Me Subject Line: Email Design Checklists Save the Day: Avoiding Common Pitfalls Date: Tuesday, June 24, 2008 Check out the checklists > BTW: Interested in joining the eec Design Roundtable? See details here > Hitting “send” on any...
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From: Nordstrom Subject Line: Online Exclusive: Burberry Fall Shoe Collection Date: Wednesday, June 11, 2008 View the email > BTW: The body frame dropshadow feels dated. OK, so pretty much all of you who know me realize that I've...
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I'd originally planned to use this post to scold Burberry for designing their emails again and again in a way such that the preview pane view is woefully unhelpful. (I've animated through five examples at left to give you...
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April 9, 2008: An Emulated Hand and Yellow Jellies
From: J.Crew Subject Line: Spring arrivals (new, new + new) Date: Monday, March 31, 2008 Don't get me wrong; I totally like this J.Crew handwritten treatment, but I have to say that it's a pretty obvious borrow from Barneys...
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From: Starbucks.com Subject Line: Starbucks is doing something big in Seattle. Date: Friday, April 4, 2008 From: Jamba Juice Subject Line: Jamba Breakfast – On Us Date: Monday, April 7, 2008 Is this the world's biggest coincidence, or did...
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From: Saks Fifth Avenue Subject Line: Watch Fashion in Action Date: Saturday, April 5, 2008 The email's a snore, but Saks' Video Catalog is MAGIC! This is the most practical and useful marriage of video and commerce I've seen...
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From: Apple Subject Line: Test-drive MacBook Air at the Apple Retail Store. Date: Tuesday, April 1, 2008 Hey, get your data right, Steve-o! Not only did I already buy one at a retail store, but you emailed me a...
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From: Michael Kors Subject Line: Now online: The NEW Spring Catalog Date: Tuesday, March 4, 2008 After a very rainy winter in Seattle, and in an inbox full of emails about shoes, I have to say I found this...
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From: Coach Subject Line: Introducing Signature Stripe: Online Today and In Stores Monday Date: Friday, February 8, 2008 I'm a fan of the enviro-silo photo mix. Square-cut environment shots set the mood, bring lifestyle into the design and show...
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February 26, 2008: Video in Designs and Subject Lines
From: J.Crew Subject Line: The well-traveled tote (see video) Date: Wednesday, February 13, 2008 From: Louis Vuitton Subject Line: The first Louis Vuitton movie : Travel and Emotions Date: Monday, February 18, 2008 While it is still logistically impossible...
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From: J.Crew Subject Line: Engaged? Date: Monday, February 25, 2008 OMG - how did they know :)!?!? Is this just a crazy coincidence, or did theknot.com sell me down the river? This is an interesting experience for me in...
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From: Pottery Barn Kids Subject Line: Shop the President's Day Sale - over 500 NEW items! Date: Thursday, February 14, 2008 Everyone loves a sale, but most sale emails have started to look like most other sale emails: red...
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From: Me Subject Line: Live from the Airport: EEC Email Evolution Conference Highlights Date: Wednesday, February 13, 2008 Congratulations to the EEC team for putting together a fantastic event; the Email Evolution Conference was evolutionary. My five favorite moments:...
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From: Me Subject Line: Make a face! Date: Thursday, February 7, 2008 Chad White of RetailEmail.Blogspot fame brought a hilarious effort to my attention: Project Grimace. It's essentially an attempt to get Gmail’s attention with a video showing the...
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From: west elm Subject Line: See the chicest new sofa in town Date: Tuesday, February 5, 2008 User-generated content and product reviews are popping up in email more and more, with reports of success, proving that we do want...
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From: Barneys New York Subject Line: BABIES win CAUCUSES! Date: Monday, February 4, 2008 I have to admit that I'm burning out a bit on all the caucuses action, but this is quite relevant and ridiculous pre-super-Tuesday :). BABIES...
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From: FreePeople.com Subject Line: Short Pants Romance Date: Friday, February 1, 2008 Email + Social Networking = so hot right now! Yet despite all the talk, I haven't seen many retailers integrate email messaging with MySpace sites. Enter the...
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From: Piperlime Subject Line: Say hello to color! Date: Thursday, January 31, 2008 This is a fantastic example of imagery, copy and content aligning to create a delightful user experience. Heck, it's just plain happy. I love rainbows! And...
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Since so many of us are creating Valentine's Day messages this week, I thought I'd share my 2007 Valentine's Day archive with y'all. Hope you find it useful :)! Heck, you may even discover a love letter you sent last...
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From: shopbop.com Subject Line: Final Winter SALE! Up to 70% Off Your Favorite Brands Date: Monday, January 28, 2008 From: katespade.com Subject Line: love to love me Date: Wednesday, January 30, 2008 I like both of these Warhol-ian visual...
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From: UrbanOutfitters.com Subject Line: Urban Outfitters is coming to Seattle! Date: Monday, January 28, 2008 Aw, thanks Urban Outfitters for the custom grunge greeting :)! That is rad. Is there a whole city skin library? I'd love to see...
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From: Williams-Sonoma Subject Line: Welcome to Our New Williams-Sonoma Site Date: Monday, January 28, 2008 For those of you who haven't seen the newly-relaunched williams-sonoma.com, it is gorgeous! Very fresh. Check it out >...
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January 25, 2008: Want to receive fewer Horchow e-mails?
From: Horchow Subject Line: Want fewer Horchow e-mails? Date: Monday, January 14, 2008 This email was brought to my attention by the fabulous Megan Regard. Thanks Megan! I say: snaps to Horchow for giving their recipients more control over...
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From: RedEnvelope Subject Line: Love Knows No Season Date: Monday, January 21, 2008 The total simplicity of this RedEnvelope email (harkening back to "AOL version" days, eh!?) was visually arresting for me. In a deep email sea of blocked...
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January 24, 2008: Smith-Harmon and REI are 2008 EEC Performance Award Finalists!
From: Me Subject Line: Smith-Harmon and REI are 2008 EEC Performance Award Finalists! Date: Thursday, January 24, 2008 I am proud to announce that Smith-Harmon and REI are 2008 EEC Performance Award finalists! See the details on the EEC...
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From: J.Crew Subject Line: New spring arrivals... Date: Monday, January 7, 2008 From: crewcuts Subject Line: our favorite new crewcuts looks Date: Saturday, January 12, 2008 From: J.Crew Subject Line: Sale & free shipping: it's true Date: Wednesday, January...
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From: Pottery Barn Subject Line: Save up to $675 on delivery of our media suites! Date: Monday, January 14, 2008 From: Restoration Hardware Subject Line: Tired of Shopping? This Sale is Worth the Effort. Enjoy Savings of Up to...
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From: Restoration Hardware Subject Line: Don’t Skip This Email. It’s Worth $100 (Really, Truly). Gift Expires Monday. Date: Saturday, January 12, 2008 I applaud Restoration Hardware for thinking hard about how to use the subject line, body copy and...
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From: Brocade Home Subject Line: Save Up to 40% on Rugs & More Date: Thursday, January 10, 2008 From: Garnet Hill Subject Line: Soak it Up - Save 30% on Our Signature Towels Date: Friday, January 11, 2008 Here,...
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From: fredflare.com Subject Line: you have a nose for NEW... Date: Thursday, January 10, 2008 This is rather bizarre!...
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From: UrbanOutfitters.com Subject Line: Neither Naughty Nor Nice... Date: Friday, December 14, 2007 From: UrbanOutfitters.com Subject Line: Slackers: You can STILL get it there on time! Date: Friday, December 21, 2007 Digging out from under the pile of holiday...
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