Smith-Harmon - Make It Pop!

Author Archive: Jeannine Veloce

August 26, 2010: Retail Therapy - Session 2 (Subject Line Testing)

Posted by Jeannine Veloce at 7:45 AM
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Unless you have a highly engaged and active consumer, usually the best way to get a person to open your email is through the subject line. While some say that the 'From Address' is also a factor, I have seen...
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July 28, 2010: TGIW !

Posted by Jeannine Veloce at 10:55 AM
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From: Banana RepublicSubject Line: TGIW. 40% off two items--today only. Plus get free shipping!Date: Wednesday, July 28, 2010I love this subject line! Mainly because of the 'TGIW', not even because of the amazing offer of 40% off. I think...
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July 23, 2010: Retail Therapy - Session 1 (Welcome Programs)

Posted by Jeannine Veloce at 6:25 AM
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Over the course of my career I have acquired a great deal of information regarding the retail industry by both conducting my own research and learning from the various retail clients I have had the opportunity to work with. (OR...
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