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Author Archive: Andrea Taylor

May 28, 2010: Memorial Day Weekend Wit

Posted by Andrea Taylor at 3:53 PM
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From: UncommonGoods Subject Line: Hire outside help this Memorial Day! Date: Wednesday, May 26, 2010 UncommonGoods has a very clever copywriter. I love how this email brings some life to otherwise common items like a grill, candleholders, and drinking...
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May 19, 2010: Meet The Woman

Posted by Andrea Taylor at 4:18 PM
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From: French Connection Subject Line: French Connection: California Cool Date: Wednesday, May 19, 2010 French Connection's copywriter has provided the most interesting copy I've ever seen for a fashion retailer. It's quirky and shows a very distinct voice...with an...
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April 23, 2010: Celebrity or Ghostwriter?

Posted by Andrea Taylor at 5:21 PM
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From: Nigella Subject Line: News From Nigella Date: Friday, April 16, 2010 I'm a big fan of Nigella Lawson and love this letter she's written to her fans. I'm always curious to receive newsletters written by a celebrity -...
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April 20, 2010: Last Chance for Free Shipping - or Else!

Posted by Andrea Taylor at 8:34 AM
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From: Teva Subject Line: Last Chance for Free Shipping - Ends April 26th Date: Monday, April 19, 2010 Is it just me, or does this email look really morbid? The dark shadow over the free shipping copy (in all...
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March 23, 2010: And the Oscar Goes to...

Posted by Andrea Taylor at 3:28 PM
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From: Fandango Subject Line: Oscar winners and losers Date: Monday, March 8 2010 I received this message the day after the Oscars, so if you haven't heard anything yet about the winners, losers or the actress with the worst...
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February 10, 2010: Happy Valentine's Day?

Posted by Andrea Taylor at 12:31 PM
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From: Kate Spade Subject Line: our favorite gifts, for the guy(s) on your list Date: Tuesday, February 9, 2010 After receiving so many fun emails from Kate Spade in my inbox, I find this Valentine's Day message for the...
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January 22, 2010: Taking Copy on a Road Trip

Posted by Andrea Taylor at 3:38 PM
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From: Lucky Brand Subject Line: Switch Gears with Our Newest Vintage Moto Tees Date: Thursday, January 21, 2010 As the red and pink haze of Valentine's Day messaging starts wafting into our inboxes (I can almost smell chocolate), I...
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December 1, 2009: Lady in Red

Posted by Andrea Taylor at 4:17 PM
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From: Papyrus Subject Line: 20% off Custom Printing + Friends & Family Sale Days Date: Thursday, November 26, 2009 This is one of the most beautiful emails I've received so far this holiday season. I love how Papyrus took...
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November 25, 2009: Tropical Getaway, Anyone?

Posted by Andrea Taylor at 1:59 PM
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From: Teva Subject Line: Mush-The Perfect Stocking Stuffer Date: Monday, November 23, 2009 I am a big fan of Teva shoes; they're comfortable and very durable. Their email, however, leaves me a little confused. After reading the subject line,...
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November 19, 2009: Simplicity Makes Its Mark

Posted by Andrea Taylor at 1:59 PM
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From: Calvin Klein Subject Line: 30% off all Leather Jackets - Limited Time Date: Wednesday, November 18, 2009 Simple. Classic. Clean. These are just some of the words that come to mind when I think about Calvin Klein. I...
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