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From: Pottery Barn Kids Subject Line: Trick or treat! Costumes starting at $29 + treat bags ship free Date: Thursday, August 19, 2010 From: Nature Made Subject Line: Men's Health: The Benefits of Fish Oil for Men Date: Friday,...
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From: PETCO Subject Line: PETCO | Summer Scavenger Hunt!Win Prizes + FREE Shipping on $25 Date: Sunday, August 15, 2010 PETCO sent an email introducing a multi-day Scavenger Hunt. The hunt leads you through their facebook, twitter and blog...
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Without Yahoo Code With Yahoo Code From: Tablespoon Subject Line: Grill Masterpieces: 5-star BBQ Ideas Beyond The Burger Date: Monday, July 12, 2010 From: Tablespoon Subject Line: Fun and Frosty Drinks = Instant Summer Chill Out Date: Monday, July...
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From: Eddie Bauer Subject Line: Annual Gear Up Event - Save Up To $40 On Packs & Duffels! Date: Monday, July 12, 2010 From: Eddie Bauer Subject Line: Free Shipping, 2 Days Only + New Ruffles Are In! Date:...
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Improve your customer retention program by instating a birthday email! From: The Container Store Subject Line: Happy Birthday! We have a special gift for you! Date: Tuesday, June 1, 2010The Container Store's email doesn't say what the gift is,...
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"Send Me a Copy" Example Personalized Subject Line Nice Use of Branding Nice Cross-Promotion Personalized Text Stands Out With all the hype about sharing with your network, don't forget to also include a Forward to a Friend (FTAF) link...
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From: JCPenny Subject Line: $4.99 Shipping! Make A Splash This Summer Date: Thursday, May 20, 2010 From: Ann Taylor Subject Line: Ann Taylor & InStyle Present Wear-To-Work Chic Trends + Enter For A Chance To Win A $500 Ann...
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From: Anthropologie Subject Line: Beach-bound outfits. Date: Thursday, May 13, 2010 Subject Line: Outfits, at once utilitarian and sweet. Date: Wednesday, May 19, 2010 Subject Line: Frills and florals for your feminine side. Date: Saturday, May 22, 2010 Anthropologie...
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From: west elm Subject Line: Tips for decorating with confidence Date: Friday, May 7, 2010 I love that this email was not about the hard-sell, but instead provided helpful designing tips to subscribers. If you can inspire your subscribers...
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From: Disney Movie Rewards Subject Line: Earn Bonus Points When You Visit Our New Site Date: Thursday, April 8, 2010 Disney Movie Rewards sent an email unveiling their new website design in a creative and compelling manner.The offer: Earn...
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From: Amazon.com & Netflix Subject Lines: Various Date: Friday, November 6, 2009 - Friday, March 12, 2010 If you're looking to increase user engagement & loyalty, personalization is sure to help. My advice: 1) Get creative. Think about what...
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From: DKNY.com Subject Lines: Various Date: Monday February 1, 2010 - Monday, March 1, 2010 DKNY seems be stuck in a design rut. Since summer of 2009, I've been seeing a reoccurring trend in their designs (an image of...
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From: BananaRepublic.com Subject Line: Chino goes chic-every day of the week Date: Tuesday, February 16, 2010 I really like the originality of this design. The partial image with an arrow to "See More" really grabbed my interest. It can...
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From: Apple Subject Line: Fitness made fun with iPod and iPod gear. Date: Wednesday, January 13, 2010 From: Apple Subject Line: Sounds like love. Give iPod this Valentine's Day. Date: Sunday, January 31, 2010 There's no doubt that Apple...
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From: Brookstone Subject Lines: 1) FREE Sitewide shipping with $95 minimum purchase 2) Hurry, only 4 hours left for FREE Sitewide Shipping at $90! 3) Deal of the Day: $20 OFF our Men's Fleece Heated Vest plus Sitewide FREE SHIPPING!...
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From: JCPenny Subject Line: Enjoy $10 On Us! Date: Sunday, October 25, 2009 I received an interesting email from JCPenny. It's not the design that pulled me in, but the copy. Lots of retailers offer a reward card, so...
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From: ENTERTAINMENT WEEKLY Magazine Subject Line: AMY, welcome to our EXCLUSIVE subscriber program!! Date: Monday, October 5, 2009 This email failed on many levels. Overlooking the lack of design, the first thing I noticed was the single graphic: a...
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From: Shutterfly Subject Line: Get bright ideas for the holidays and more Date: Thursday, September 24, 2009 I have to say I love this newsletter from Shutterly. Visually: It has a light & airy feel (which can be difficult...
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I find that the emails I tend to click on and forward the most are the ones containing the most outrageous products, just for the humor of it. So if you sell something along those lines, don't be shy...
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From: Forever21 Subject Line: Tough Love - Shop Leather Date: Tuesday, September 1, 2009 What was this email about? I'll never know. I can't stress enough how important it is to use HTML text in designs, or at the...
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From: Buckle Subject Line: As Seen In... Date: Thursday, August 27, 2009 From: Express Subject Line: Weekend Ready! Date: Friday, August 28, 2009 From: Sur La Table Subject Line: We're on TV (Hi Mom!) Date: Thursday, April 2, 2009...
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You may have asked yourself: What is the standard email width, anyway?Hopefully, my findings here will help you answer that question. I have gathered emails from 47 popular retailers to see what width they use for their emails. It...
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From: Things Remembered Subject Line: First Look!New Holiday Gifts Date: Saturday, July 25, 2009 From: Solutions Subject Line: Yes, Virginia, it IS Christmas in July! Shop now Date: Saturday, July 25, 2009 Wow, that time already?! A few retailers...
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From: David's Bridal (co-brand with Shutterfly) Subject Line: Congratulations! Our Gift to You Date: Tuesday, July 21, 2009 From: Disney Movie Rewards Subject Line: Amy, Happy Birthday! 25 Bonus Points Inside Date: Thursday, June 18, 2009 From: Starbucks.com Subject...
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From: Pumpkin Patch USA Subject Line: up to 50% off summer must haves, in store & online Date: Wednesday, May 27, 2009 From: Gymboree Subject Line: New For You This Summer! Fresh Styles & Further Savings Date: Tuesday, May...
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From: Abercrombie & Fitch Subject Line: New for Summer. Date: Thursday, March 26, 2009 From: Abercrombie & Fitch Subject Line: Post-Grad by Abercrombie & Fitch Date: Tuesday, April 7, 2009 From: Abercrombie & Fitch Subject Line: The Cheeky Cousin...
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From: Barnes & Noble Subject Line: This Week -- Coupons, Michael J. Fox, New B&N Recommends Selections, More Date: Tuesday, March 31, 2009 From: Express Subject Line: Shop Our Hot List Favorite V-Neck Tee! + Take An Additional 20%...
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Social Marketing is the hot topic. But how are different companies incorporating it into their designs? Below are a few different examples of what people are doing. From: Sur La Table Subject Line:Become One Of Our Biggest Fans Date:...
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From: JCPenny Subject Line: A Special Message to You from the CEO of JCPenney Date: Sunday, March 22, 2009 From: The Limited Subject Line: Affordably Chic. Get The Fashion You Love For Less! Date: Monday, March 23, 2009 Relevancy...
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From: Sur La Table Subject Line: No Foolin: 3 Cutting Boards Only $9.99 Date: Wednesday, April 1, 2009 It's always good to provide your audience with options. Sur La Table does a good job at providing many category options...
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From: Crate & Barrel Subject Line: Now manage your Gift Registry with fun, new Visual Cart Date: Tuesday, March 17, 2009 I find Crate & Barrel very inspiring when it comes to new design ideas and features. I have...
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From: Banana Republic Subject Line: Spring sale! Save up to 50% off! Date: Thursday, March 19, 2009 This is a great example of design flow in an email - the "s-curve" drew my eyes all the way to the...
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From: TheKnot.com Subject Line: Welcome to The Knot! Date: Sunday, February 8, 2009 From: OurWeddingDay.com Subject Line: Welcome to OurWeddingDay.com Date: Wednesday, February 11, 2009 From: Crate and Barrel Subject Line: Have fun with your Gift Registry Date: Thursday,...
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From: Apple Subject Line: Thanks for purchasing your MacBook Pro. Date: Tuesday, January 6, 2009 After purchasing a MacBook Pro through Apple.com, I received this well-purposed and informative email. It provides helpful links to watch video demonstrations & read...
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From: CB2 Subject Line: Our first new catalog of the year is here Date: Wednesday, January 7, 2009 I just wanted to share this email design which I think is a very imaginative way to display products. Creative, beautiful,...
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Company: Gardener's Supply Company I don't unsubscribe to emails very often, but this website had a nice feature that I hadn't seen before; Instead of opting-out of the email, I was given the option to send my emails to...
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From: Sears Subject Line: Say Thank You to a Hero Date: Friday, December 12, 2008 This is the first email I've received with moving video! I'm not sure how they did it, but I'm impressed. There is also a...
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From: Newegg.com Subject Line: The Newegg Holiday Sale - 'tis the season for huge savings! Date: Monday, December 15, 2008 I LOVED Newegg's call-to-actions in this email: Gifts They'll Like (Under $50) Gifts They'll Love ($50-$149.99) Gifts That'll Make...
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From: Staples Subject Line: Will Office Depot closings affect you? Date: Tuesday, December 16, 2008 Talk about taking advantage of the situation! Staples released this email roughly stating - Office Depot is closing a lot of stores, so you...
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