Smith-Harmon - Email Creative that Works
Sign up for our email newsletter
Retail Email Blog
Author Archive: Amy Evenson

June 2, 2009: Breaking the Grid


Comments (0) | | Subscribe to this feed


From: Pumpkin Patch USA Subject Line: up to 50% off summer must haves, in store & online Date: Wednesday, May 27, 2009 From: Gymboree Subject Line: New For You This Summer! Fresh Styles & Further Savings Date: Tuesday, May...
Read more
May 15, 2009: Crossing the Line


Comments (9) | | Subscribe to this feed


From: Abercrombie & Fitch Subject Line: New for Summer. Date: Thursday, March 26, 2009 From: Abercrombie & Fitch Subject Line: Post-Grad by Abercrombie & Fitch Date: Tuesday, April 7, 2009 From: Abercrombie & Fitch Subject Line: The Cheeky Cousin...
Read more
May 6, 2009: Stacking It Up


Comments (0) | | Subscribe to this feed


From: Barnes & Noble Subject Line: This Week -- Coupons, Michael J. Fox, New B&N Recommends Selections, More Date: Tuesday, March 31, 2009 From: Express Subject Line: Shop Our Hot List Favorite V-Neck Tee! + Take An Additional 20%...
Read more
April 15, 2009: Social Marketing Designs


Comments (4) | | Subscribe to this feed


Social Marketing is the hot topic. But how are different companies incorporating it into their designs? Below are a few different examples of what people are doing. From: Sur La Table Subject Line:Become One Of Our Biggest Fans Date:...
Read more
April 10, 2009: Emails Focused on Economic Times


Comments (0) | | Subscribe to this feed


From: JCPenny Subject Line: A Special Message to You from the CEO of JCPenney Date: Sunday, March 22, 2009 From: The Limited Subject Line: Affordably Chic. Get The Fashion You Love For Less! Date: Monday, March 23, 2009 Relevancy...
Read more
April 2, 2009: Abundance of Categories


Comments (2) | | Subscribe to this feed


From: Sur La Table Subject Line: No Foolin: 3 Cutting Boards Only $9.99 Date: Wednesday, April 1, 2009 It's always good to provide your audience with options. Sur La Table does a good job at providing many category options...
Read more
March 23, 2009: Cool Feature, Not Great Delivery


Comments (0) | | Subscribe to this feed


From: Crate & Barrel Subject Line: Now manage your Gift Registry with fun, new Visual Cart Date: Tuesday, March 17, 2009 I find Crate & Barrel very inspiring when it comes to new design ideas and features. I have...
Read more
March 23, 2009: Going with the Flow


Comments (0) | | Subscribe to this feed


From: Banana Republic Subject Line: Spring sale! Save up to 50% off! Date: Thursday, March 19, 2009 This is a great example of design flow in an email - the "s-curve" drew my eyes all the way to the...
Read more
February 13, 2009: Passwords in Emails!


Comments (4) | | Subscribe to this feed


From: TheKnot.com Subject Line: Welcome to The Knot! Date: Sunday, February 8, 2009 From: OurWeddingDay.com Subject Line: Welcome to OurWeddingDay.com Date: Wednesday, February 11, 2009 From: Crate and Barrel Subject Line: Have fun with your Gift Registry Date: Thursday,...
Read more
January 13, 2009: Nice follow-up email with Cross-Promotion


Comments (0) | | Subscribe to this feed


From: Apple Subject Line: Thanks for purchasing your MacBook Pro. Date: Tuesday, January 6, 2009 After purchasing a MacBook Pro through Apple.com, I received this well-purposed and informative email. It provides helpful links to watch video demonstrations & read...
Read more
January 13, 2009: Beautiful!


Comments (0) | | Subscribe to this feed


From: CB2 Subject Line: Our first new catalog of the year is here Date: Wednesday, January 7, 2009 I just wanted to share this email design which I think is a very imaginative way to display products. Creative, beautiful,...
Read more
December 30, 2008: Clever Unsubscribe Option


Comments (3) | | Subscribe to this feed


Company: Gardener's Supply Company I don't unsubscribe to emails very often, but this website had a nice feature that I hadn't seen before; Instead of opting-out of the email, I was given the option to send my emails to...
Read more
December 17, 2008: Video in email!


Comments (2) | | Subscribe to this feed


From: Sears Subject Line: Say Thank You to a Hero Date: Friday, December 12, 2008 This is the first email I've received with moving video! I'm not sure how they did it, but I'm impressed. There is also a...
Read more
December 16, 2008: Great Call-to-Actions from Newegg.com


Comments (1) | | Subscribe to this feed


From: Newegg.com Subject Line: The Newegg Holiday Sale - 'tis the season for huge savings! Date: Monday, December 15, 2008 I LOVED Newegg's call-to-actions in this email: Gifts They'll Like (Under $50) Gifts They'll Love ($50-$149.99) Gifts That'll Make...
Read more
December 16, 2008: Staples Faux Paus


Comments (1) | | Subscribe to this feed


From: Staples Subject Line: Will Office Depot closings affect you? Date: Tuesday, December 16, 2008 Talk about taking advantage of the situation! Staples released this email roughly stating - Office Depot is closing a lot of stores, so you...
Read more
1929 3rd Avenue, Suite 300 | Seattle, WA 98101 | T: 206.774.0199 | F: 206.239.9955 | info@smith-harmon.com
Copyright © 2008 Smith-Harmon, Inc. All rights reserved | Privacy Policy


Categories
Subscribe to our RSS feed.
Subscribe