Smith-Harmon - Make It Pop!

October 2, 2009: The Story behind the Store

Posted by Alex Madison at 11:36 AM
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From: The Container Store Subject Line: Could the store you love get any better? Date: September 28, 2009 The Container Store recently sent out this email giving some insight into their company's "Foundation Principles" and inviting subscribers to learn...
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September 28, 2009: Whose Word Will Subscribers Take?

Posted by Alex Madison at 3:33 PM
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From: Nike Subject Line: Top-Rated Customer Favorites Right Now. Date: September 24, 2009 In this email, Nike hits two of the best ways to grab subscriber attention:1. Customer reviews. It's great to see more and more brands tapping into...
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September 22, 2009: New Reportlet - Many Retailers Not Optimizing Preheader Text

Posted by Alex Madison at 8:58 AM
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From: Smith-Harmon Subject Line: New Reportlet - Many Retailers Not Optimizing Preheader Text Date: September 21, 2009 While 97% of top online retailers are using preheader text, a lot of brands still aren't optimizing this key piece of real...
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August 28, 2009: The Artist's Touch

Posted by Alex Madison at 1:11 PM
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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: August 24, 2009 I love the way that Ann Taylor unveils a new designer in this special email. This approach aligns perfectly with...
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August 6, 2009: Which Is More Popular: FTAF or SWYN?

Posted by Alex Madison at 8:00 AM
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From: Smith-Harmon Subject Line: FTAF vs. SWYN: The State of Email Sharing Date: August 6, 2009 The email marketing world has been abuzz with questions about the future of forward-to-a-friend (FTAF) functionality...is it being replaced by share-with-your-network (SWYN) functionality? There...
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July 27, 2009: A&F Goes Horizontal

Posted by Alex Madison at 1:31 PM
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From: Abercrombie & Fitch Subject Line: A&F Premium Jeans Date: July 23, 2009 Subject Line: The best plaid to party in Date: July 26, 2009 I've given Abercrombie & Fitch some flack for their emails in past entries, so...
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June 25, 2009: Can we buy the girl, too?

Posted by Alex Madison at 1:43 PM
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From: CompUSA.com Subject Line: Just In: Acer 3gb Laptop $299...15.4" Screen, DVD Burner, 160gb HD...Hurry Date:Tuesday, June 23, 2009 I understand that a tech store probably views men as their target audience, and we all know that photos of...
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March 31, 2009: The Toy Store Who Cried Recall

Posted by Alex Madison at 10:38 AM
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From:Toys "R" Us Subject Line: Product Recall: Infantino, Lil Chef Set Date: Monday, March 16, 2009 Since signing up for Toys "R" Us emails a few weeks ago, I've received four different messages like this one, telling me that...
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March 17, 2009: Good for Me!

Posted by Alex Madison at 11:55 AM
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From: Barneys New York Subject Line: Good for You! Date: Friday, March 13, 2009 I recently started a new email account, and this Barneys New York email is my favorite welcome message so far. The copy congratulates me on...
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March 10, 2009: This Spring: Eyes on the Price

Posted by Alex Madison at 12:07 PM
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From: Nordstrom Subject Line: 9-to-5 Looks at Nice Prices Date: Wednesday, March 10, 2009 From: Nordstrom Subject Line: Just In: Fresh, Affordable Dresses Date: Friday, March 6, 2009 With the economic downturn raising stress levels throughout society, it's interesting...
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January 20, 2009: Why?

Posted by Alex Madison at 12:58 PM
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From: abercrombie Subject Line: get the coolest fleece by christmas. Date:Thursday, December 11, 2008 From: abercrombie Subject Line: winter coats to keep you warm. Date:Thursday, October 30, 2008 From: abercrombie Subject Line: classic fleece to keep you warm. Date:Thursday,...
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December 11, 2008: I'm a Loser

Posted by Alex Madison at 2:26 PM
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From: Urban Outfitters Subject Line: You lost. Will 15% off make it better? Date: December 11, 2008 This Urban Outfitters email made me laugh out loud. About a month ago I entered a sweepstakes of theirs, in which they...
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November 21, 2008: Blithesome Holiday

Posted by Alex Madison at 2:50 PM
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From: Anthropologie Subject Line: A holly jolly good time. Date: Wednesday, November 12, 2008 I love how well Anthropologie has integrated their holiday messaging into their regular creative style. This email is so clearly holiday, but nothing about it...
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November 20, 2008: Dressing up for the junkyard

Posted by Alex Madison at 10:42 AM
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From: Bebe Subject Line: Shop party dresses: holiday favorites and styles under $100 Date: Tuesday, November 11, 2008 From: Bebe Subject Line: Get dressed for 30% LESS! Enjoy a limited-time offer on ALL your favorite dress styles. Date: Tuesday,...
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