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As you plan this year's holiday email campaigns, be sure to check out the Retail Guide to the Holiday Season 2010. It's packed with insightful strategic tips and examples of standout holiday messages to help get you on track to...
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The second annual Email Design Look Book was released last week, available for free download in PDF form. If you haven't yet had the chance to check it out, I definitely recommend perusing the lively gallery of standout emails, handpicked...
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From: The Container Store Subject Line: Hello, Summer - Hello SALE! Date: Monday, June 28, 2010 Oh, The Container Store, how I love your emails, even though I rarely need to purchase any sort of container. This particular email...
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From: HR Baby&Child Subject Line: Set Sail With Our Marlowe Panel Bedroom Date: Thursday, May 27, 2010The text overlaying the light and dark parts of the background images makes this otherwise lovely email tough to read. Chad White posted a...
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From: The Container Store Subject Line: Have a summer camper? Send them packing in organized style Date: Wednesday, May 12, 2010 When you think about summer shopping, The Container Store probably isn't the first destination that jumps to mind....
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From: giggle Subject Line: more than just good looks Date: Wednesday, May 5, 2010Giggle does such consistently strong work with their email creative that I just wanted to give them a shoutout. While the color scheme on this one...
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From: Urban Outfitters Subject Line: Was your mom a style icon? Date: Monday, April 5, 2010 Urban Outfitters consistently finds awesome ways to include customer-generated content in their emails and to invite subscriber engagement. They highlight bloggers, present certain...
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From: Serena & Lily Subject Line: Our Top Picks for Girls Date: Monday, March 23, 2010 I'm a new subscriber to the Serena & Lily email program (thanks to senior writer Darrah MacLean for the tip-off) and I'm excited...
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From: CB2 Subject Line: Spring ahead of the times with CB2 Date: Tuesday, March 8, 2010 I love how CB2 takes advantage of daylight savings to market their clocks. Not only are the clocks fun, but CB2's use of...
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From: The Container Store Subject Line: Could the store you love get any better? Date: September 28, 2009 The Container Store recently sent out this email giving some insight into their company's "Foundation Principles" and inviting subscribers to learn...
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From: Nike Subject Line: Top-Rated Customer Favorites Right Now. Date: September 24, 2009 In this email, Nike hits two of the best ways to grab subscriber attention:1. Customer reviews. It's great to see more and more brands tapping into...
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From: Smith-Harmon Subject Line: New Reportlet - Many Retailers Not Optimizing Preheader Text Date: September 21, 2009 While 97% of top online retailers are using preheader text, a lot of brands still aren't optimizing this key piece of real...
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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: August 24, 2009 I love the way that Ann Taylor unveils a new designer in this special email. This approach aligns perfectly with...
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From: Smith-Harmon Subject Line: FTAF vs. SWYN: The State of Email Sharing Date: August 6, 2009 The email marketing world has been abuzz with questions about the future of forward-to-a-friend (FTAF) functionality...is it being replaced by share-with-your-network (SWYN) functionality? There...
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From: Abercrombie & Fitch Subject Line: A&F Premium Jeans Date: July 23, 2009 Subject Line: The best plaid to party in Date: July 26, 2009 I've given Abercrombie & Fitch some flack for their emails in past entries, so...
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From: CompUSA.com Subject Line: Just In: Acer 3gb Laptop $299...15.4" Screen, DVD Burner, 160gb HD...Hurry Date:Tuesday, June 23, 2009 I understand that a tech store probably views men as their target audience, and we all know that photos of...
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From:Toys "R" Us Subject Line: Product Recall: Infantino, Lil Chef Set Date: Monday, March 16, 2009 Since signing up for Toys "R" Us emails a few weeks ago, I've received four different messages like this one, telling me that...
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From: Barneys New York Subject Line: Good for You! Date: Friday, March 13, 2009 I recently started a new email account, and this Barneys New York email is my favorite welcome message so far. The copy congratulates me on...
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From: Nordstrom Subject Line: 9-to-5 Looks at Nice Prices Date: Wednesday, March 10, 2009 From: Nordstrom Subject Line: Just In: Fresh, Affordable Dresses Date: Friday, March 6, 2009 With the economic downturn raising stress levels throughout society, it's interesting...
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From: abercrombie Subject Line: get the coolest fleece by christmas. Date:Thursday, December 11, 2008 From: abercrombie Subject Line: winter coats to keep you warm. Date:Thursday, October 30, 2008 From: abercrombie Subject Line: classic fleece to keep you warm. Date:Thursday,...
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From: Urban Outfitters Subject Line: You lost. Will 15% off make it better? Date: December 11, 2008 This Urban Outfitters email made me laugh out loud. About a month ago I entered a sweepstakes of theirs, in which they...
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From: Anthropologie Subject Line: A holly jolly good time. Date: Wednesday, November 12, 2008 I love how well Anthropologie has integrated their holiday messaging into their regular creative style. This email is so clearly holiday, but nothing about it...
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From: Bebe Subject Line: Shop party dresses: holiday favorites and styles under $100 Date: Tuesday, November 11, 2008 From: Bebe Subject Line: Get dressed for 30% LESS! Enjoy a limited-time offer on ALL your favorite dress styles. Date: Tuesday,...
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