Smith-Harmon Email Creative Review

November 06, 2008: Isn't it ironic? Or not.

Posted by Darrah MacLean at 03:30 PM
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From: Abercrombie Subject Line: winter coats to keep you warm. Date: October 30, 2008 From: Abercrombie Subject Line: layer-up in classic style. Date: November 6, 2008 I'm having a little trouble figuring out Abercrombie's latest email campaign. Maybe someone can help me sort it...
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October 23, 2008: Think Pink

Posted by Darrah MacLean at 06:02 PM
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From: Michael Stars Subject Line: New Breast Cancer Charity Tee Date: October 7, 2008 In the last few weeks, I've received quite a few emails from retailers with a Breast Cancer Awareness message as the main story. This really got me thinking about the...
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October 14, 2008: Find a Store Near You

Posted by Darrah MacLean at 02:57 PM
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From: Crate & Barrel Subject Line: Hurry...Free Shipping on bedding ends 9/30. Date: September 25, 2008 From: Pottery Barn Kids Subject Line: Dress Me Up - Our Exclusive Dolls Are Here! Date: October 14, 2008 Let's take a minute to talk about store locators....
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October 07, 2008: Old Dog? Time for a New Trick.

Posted by Darrah MacLean at 08:35 AM
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From:JetBlue Subject Line: Low, lower and lowest...Our BIG fall sale is here! Date: July 28, 2008 Feeling a little low on the creativity scale today, I decided to dig through my email archives to find a gem of inspiration. This JetBlue email is an...
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September 30, 2008: Battle of the Boots

Posted by Darrah MacLean at 09:18 AM
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From: Bloomingdale's Subject Line: Rock With Motorcycle Boots + Free Shipping. Date: September 20, 2008 From: Piperlime Subject Line: Rock out! Biker boots and bags are in. Date: September 30, 2008 Trend alert! Looks like all you rocker chicks and wannabe biker babes can...
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September 29, 2008: The Standout Subject Line

Posted by Darrah MacLean at 12:33 PM
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From: Anthropologie Subject Line: Dust off the dog-ears. Date: September 29, 2008 With an inbox that boasts 571 unopened emails, I think it's safe to say that I probably subscribe to more emails than the Average Joe or Jane. So when a subject line...
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September 15, 2008: This Email is Not the Funnest

Posted by Darrah MacLean at 02:48 PM
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From: Apple Subject Line: The new iPod touch. Game on. Date: Thursday, September 11, 2008 Normally, I love just about everything Apple sends me, but this email left me speechless and a little disappointed. What did it to me? The headline: iPod Touch. The...
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August 26, 2008: You Had Me at the Subject Line

Posted by Darrah MacLean at 02:46 PM
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From: Piperlime Subject Line: Brown bag it. Date: August 21, 2008 Piperlime writers get to have some serious fun with their copy. They have developed a really strong brand voice and I love that they keep it dialed with every email. Last week, as...
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August 22, 2008: What's Your Preference?

Posted by Darrah MacLean at 08:52 AM
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From: Old Navy Subject Line: Time to Play Favorites Date: July 31, 2008 In keeping with the theme of this month's Smith-Harmon Loveletter, I want to take a minute to talk about preference centers.Personalizing the inbox is no longer as easy as just including...
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August 18, 2008: Sometimes Sorry Does Cut It

Posted by Darrah MacLean at 01:05 PM
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From: Netflix Subject Line: We're Sorry DVD Shipments Are Delayed Date: August 14, 2008 From: Netflix Subject Line: We're sorry your DVD shipment was delayed Date: August 15, 2008 No, you're not seeing double. I received these back-to-back customer service emails from Netflix last...
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