Can You Read This?
May 28, 2010: Memorial Day Weekend Wit
From: UncommonGoodsSubject Line: Hire outside help this Memorial Day!
Date: Wednesday, May 26, 2010
UncommonGoods has a very clever copywriter. I love how this email brings some life to otherwise common items like a grill, candleholders, and drinking glasses. Each product featured has a personality, like the bartender, "pretty to look at and always keeps its cool." All of the product descriptions tell you who to hire, why, and how they will make your Memorial Day party fun and well, memorable.
Comments
I really like Uncommon Goods' clever copy too (I also loved the one Raleigh posted a little while back). As a copywriter, it's fun to see emails that really highlight the writing an invest time and brainpower in it.
That said, I've also been wondering if their emails are a bit too copy heavy... I wonder if they'd have more success with bigger images or with a more graphic presentation of the products "personalities." Are word nerds like us are the only ones who make it through the whole thing. What do other folks think?
Posted by: Alex Madison | June 2, 2010 9:16 AM