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Retail Email Blog
May 28, 2010: Can You Read This?


From: HR Baby&Child
Subject Line: Set Sail With Our Marlowe Panel Bedroom
Date: Thursday, May 27, 2010

The text overlaying the light and dark parts of the background images makes this otherwise lovely email tough to read. Chad White posted a great Email Insider article the other day about how email designs are neglecting the needs of Baby Boomers - your biggest spending force, usually - by not having readable text. Other readability issues to watch out for include too-small text, low-contrast text and full caps. Make sure that people aren't missing your message just because they can't read it!  

Comments

I opine that to get the credit loans from creditors you ought to have a firm reason. But, once I've got a financial loan, just because I was willing to buy a building.


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