From: Patagonia
Subject Line: A candid look at production practices
Date: Monday, May 10, 2010

From: Patagonia
Microsite: The Footprint Chronicles









I'm really impressed by Patagonia's "The Footprint Chronicles" email and corresponding microsite. Patagonia takes a candid look at working conditions for people who build their products, sustainability, quality, and social and environmental responsibility.

The email and microsite show the environmental footprints of their products. Each product has a map that shows where the materials are from, where the products are made and shipped to. Patagonia also lists "the good" and "the bad" about their products and materials, as well as what they think about the overall footprint for that product.

I like that Patagonia not only highlights their effort to be environmentally and socially responsible, but shows the challenges they face in doing so and what they're doing to overcome them. I'm usually inclined to buy something if it looks good and the price is right, but now, I'll be more conscious of the overall impact clothing has on the world. Thank you, Patagonia, for the enlightenment!