west elm is...
April 1, 2010: How Do You Nibble?
From: Vosges Haut-ChocolatSubject Line: 76% Eat Ear First
Date: Thursday, April 1, 2010
Check out this adorable email from one of my favorite email programs, Vosges Haut-Chocolat. In addition to featuring a really delicious-looking chocolate bunny, its hero copy manages to charm without being too precious. Bonus points for working the subject line into the conversation! I also love the secondary copy, which is inventive, compelling, and perfectly captures the indulgent nature of their products. I only wish it was a wee bit larger so my old lady eyes could read it better.
Comments
I wouldn't want to eat this. It's too cute.
Posted by: Andrea Taylor | April 1, 2010 5:22 PM
I agree - that subject line rocks once you see the email. I wonder if it would seem too confusing to people who saw it in their inbox...or is it juuuust confusing enough, generating the interest you need to open? I'm always trying to figure out how to strike that balance in subject lines - give enough info but still tempt subscribers to learn more by opening - so things like this are fun to see. Thanks, Raleigh!
Posted by: Alex Madison | April 5, 2010 9:34 AM