From: UncommonGoods
Subject Line: Happy birthday, Earth Day!
Date: Thursday, April 22, 2010

I received quite a few Earth Day emails this year, but this one, from retailer Uncommon Goods, was by far my favorite. It's clean, cute, and smart in its design, and it manages to carry the Earth Day theme without coming off as preachy. I love how the little pictures lead the eye through the email, simultaneously adding visual interest and keeping the emphasis on the letter itself. And check out the handmade-paper textures used in the backgrounds!

The other thing I love about this is that it's totally genuine. Rather than saying, "Happy Earth Day! Buy this t shirt," Uncommon Goods makes the subscriber see the different ways in which the company is taking environmentalism seriously, and to great effect. The copy is simple, helpful, and unforced. I feel like this company cares about sustainability 365 days a year, not just when they can build a sale around it.