From: Disney Movie Rewards
Subject Line: Earn Bonus Points When You Visit Our New Site
Date: Thursday, April 8, 2010

Disney Movie Rewards sent an email unveiling their new website design in a creative and compelling manner.

The offer: Earn 100 reward points by exploring our new website.
The rules: The CTA loads a PDF with "treasure hunt" instructions.

Each of the 5 steps earns you points while guiding you through the website, and providing incentive to do so.

I love this idea. Way to think outside the box, Disney Movie Rewards!