From: Nigella
Subject Line: News From Nigella
Date: Friday, April 16, 2010

I'm a big fan of Nigella Lawson and love this letter she's written to her fans. I'm always curious to receive newsletters written by a celebrity - did they write it, or did they find an amazing ghostwriter who's able to get their voice just right? It's a mystery!

Besides the fantastic writing, I like how Nigella, or ghostwriter Nigella, tied in two big updates to this friendly letter - a new book and an iPhone app, nicknamed the "Nigellapp." The design may not be much, but I do like its simplicity. It lets you focus on the letter and the CTA that takes you straight to the iPhone app preview page. Overall, I really like this quick update about what Nigella's been up to, but for future newsletters, it'd be nice to see a variety of content, maybe a recipe or two.

Check out Darrah MacLean's post about Rachel Zoe - a great example of the celebrity vs. ghostwriter mystery!